#354DA1#354DA1
#354DA1 is a dark, vivid blue. Relative luminance 0.086; OKLCH L 44.9% C 0.139 H 268.3°. Best body text is #FFFFFF at 7.70:1 contrast (WCAG AA passes).
Color values
| HEX | #354DA1 |
|---|---|
| RGB | rgb(53, 77, 161) |
| HSL | hsl(227, 50%, 42%) |
| HSV | hsv(227, 67%, 63%) |
| CMYK | cmyk(67.1%, 52.2%, 0%, 36.9%) |
| CIE-LAB | lab(35.28, 19.30, -48.37) |
| CIE-LCH | lch(35.28, 52.07, 291.75°) |
| OKLab | oklab(44.91% -0.004 -0.1388) |
| OKLCH | oklch(44.91% 0.139 268.3) |
| XYZ | xyz(10.5529, 8.6369, 34.8222) |
| Luminance | 0.0864 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.86
Cobalt (survey)
#1E488F
ΔE00 4.17
Sapphire
#0F52BA
ΔE00 4.61
Dusk Blue
#26538D
ΔE00 5.43
Denim Blue
#3B5B92
ΔE00 5.52
Blueberry
#464196
ΔE00 6.00
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#354DA1 #A18935
analogous
#3583A1 #354DA1 #5335A1
triadic
#354DA1 #A1354D #4DA135
tetradic
#354DA1 #A13583 #A18935 #35A153
square
#354DA1 #A13583 #A18935 #35A153
split-complementary
#354DA1 #A15335 #83A135
monochromatic
#172145 #263773 #354DA1 #4E69C5 #7C90D4
Accessibility & contrast
On white
7.70
#354DA1 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.73
#354DA1 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #354DA1
7.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##354DA1 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##354DA1 | 1.00 | 7.70 | 2.73 | 7.70 |
| #FFFFFF | 7.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.73 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1A58A4
Deuteranopia (green-blind)
#004E9F
Tritanopia (blue-blind)
#00616F
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #354da1; /* rgb */ color: rgb(53, 77, 161); /* oklch */ color: oklch(44.9% 0.139 268.3);
Tailwind
colors: {
custom: {
50: '#797ebd',
500: '#354da1',
950: '#000000',
},
}SCSS
$custom: #354da1; $custom-light: #797ebd; $custom-dark: #000000;
JSON
{
"hex": "#354da1",
"rgb": {
"r": 53,
"g": 77,
"b": 161
},
"hsl": {
"h": 226.667,
"s": 50.467,
"l": 41.961
},
"oklch": {
"l": 0.44913,
"c": 0.13887,
"h": 268.3
},
"luminance": 0.08638
}Semantic roles & 50–950 ramp
primary
#354DA1
secondary
#BDAD75
accent
#BB4EDA
background
#F7F7FB
surface
#EEEEF7
border
#C9C9D0
text
#0A0912
muted
#7C7B81