#354BAC#354BAC

#354BAC is a mid, vivid blue. Relative luminance 0.088; OKLCH L 45.4% C 0.157 H 269.5°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX#354BAC
RGBrgb(53, 75, 172)
HSLhsl(229, 53%, 44%)
HSVhsv(229, 69%, 67%)
CMYKcmyk(69.2%, 56.4%, 0%, 32.5%)
CIE-LABlab(35.53, 24.67, -54.53)
CIE-LCHlch(35.53, 59.85, 294.34°)
OKLaboklab(45.36% -0.0014 -0.157)
OKLCHoklch(45.36% 0.157 269.5)
XYZxyz(11.4281, 8.7665, 40.1116)
Luminance0.0877 (WCAG relative)
Temperaturecool
Familyblue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#354BAC #AC9635
analogous
#3587AC #354BAC #5B35AC
triadic
#354BAC #AC354B #4BAC35
tetradic
#354BAC #AC3587 #AC9635 #35AC5B
square
#354BAC #AC3587 #AC9635 #35AC5B
split-complementary
#354BAC #AC5B35 #87AC35
monochromatic
#18224E #27377D #354BAC #546ACA #8393D9

Accessibility & contrast

On white

7.63
#354BAC on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.75
#354BAC on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354BAC
7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##354BAC#FFFFFF#000000##FFFFFF
##354BAC1.007.632.757.63
#FFFFFF7.631.0021.001.00
#0000002.7521.001.0021.00
##FFFFFF7.631.0021.001.00

Color blindness preview

Protanopia (red-blind)
#0059AF
Deuteranopia (green-blind)
#004EAA
Tritanopia (blue-blind)
#006374
Achromatopsia (no color)
#545454

Design tokens & code

CSS
--color: #354bac;
/* rgb */ color: rgb(53, 75, 172);
/* oklch */ color: oklch(45.4% 0.157 269.5);
Tailwind
colors: {
  custom: {
    50: '#7b7dc5',
    500: '#354bac',
    950: '#000000',
  },
}
SCSS
$custom: #354bac;
$custom-light: #7b7dc5;
$custom-dark: #000000;
JSON
{
  "hex": "#354bac",
  "rgb": {
    "r": 53,
    "g": 75,
    "b": 172
  },
  "hsl": {
    "h": 228.908,
    "s": 52.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.45359,
    "c": 0.15697,
    "h": 269.5
  },
  "luminance": 0.08768
}

Semantic roles & 50–950 ramp

primary
#354BAC
secondary
#C2B57B
accent
#C24CDC
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0A0913
muted
#7C7B82

Preview Lab

Preview with #354BAC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#354BAC Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva