#354AC4#354AC4

#354AC4 is a mid, vivid blue. Relative luminance 0.096; OKLCH L 47.2% C 0.191 H 269.8°. Best body text is #FFFFFF at 7.17:1 contrast (WCAG AA passes).

Color values

HEX	#354AC4
RGB	rgb(53, 74, 196)
HSL	hsl(231, 57%, 49%)
HSV	hsv(231, 73%, 77%)
CMYK	cmyk(73%, 62.2%, 0%, 23.1%)
CIE-LAB	lab(37.19, 34.04, -65.97)
CIE-LCH	lch(37.19, 74.23, 297.29°)
OKLab	oklab(47.19% -0.0005 -0.1906)
OKLCH	oklch(47.19% 0.191 269.8)
XYZ	xyz(13.8774, 9.6385, 53.3429)
Luminance	0.0964 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AC4 #C4AF35

analogous

#3592C4 #354AC4 #6835C4

triadic

#354AC4 #C4354A #4AC435

tetradic

#354AC4 #C43592 #C4AF35 #35C468

square

#354AC4 #C43592 #C4AF35 #35C468

split-complementary

#354AC4 #C46835 #92C435

monochromatic

#1B2664 #283894 #354AC4 #6273D4 #929EE1

Accessibility & contrast

On white

7.17

#354AC4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#354AC4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AC4

7.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AC4	#FFFFFF	#000000	##FFFFFF
##354AC4	1.00	7.17	2.93	7.17
#FFFFFF	7.17	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC8

Deuteranopia (green-blind)

#0051C2

Tritanopia (blue-blind)

#006980

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #354ac4;
/* rgb */ color: rgb(53, 74, 196);
/* oklch */ color: oklch(47.2% 0.191 269.8);

Tailwind

colors: {
  custom: {
    50: '#807cd7',
    500: '#354ac4',
    950: '#000000',
  },
}

SCSS

$custom: #354ac4;
$custom-light: #807cd7;
$custom-dark: #000000;

JSON

{
  "hex": "#354ac4",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 196
  },
  "hsl": {
    "h": 231.189,
    "s": 57.43,
    "l": 48.824
  },
  "oklch": {
    "l": 0.47186,
    "c": 0.19057,
    "h": 269.8
  },
  "luminance": 0.0964
}

Semantic roles & 50–950 ramp

primary

#354AC4

secondary

#CCC288

accent

#CA47E1

background

#F8F7FD

surface

#F0EEFA

border

#CBC9D3

text

#0C0914

muted

#7D7B83

Preview Lab

Preview with #354AC4

Body copy rendered with the generated semantic roles for this colour.

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