#354AC3#354AC3

#354AC3 is a mid, vivid blue. Relative luminance 0.096; OKLCH L 47.1% C 0.189 H 269.8°. Best body text is #FFFFFF at 7.19:1 contrast (WCAG AA passes).

Color values

HEX	#354AC3
RGB	rgb(53, 74, 195)
HSL	hsl(231, 57%, 49%)
HSV	hsv(231, 73%, 76%)
CMYK	cmyk(72.8%, 62.1%, 0%, 23.5%)
CIE-LAB	lab(37.10, 33.68, -65.52)
CIE-LCH	lch(37.10, 73.67, 297.20°)
OKLab	oklab(47.1% -0.0005 -0.1893)
OKLCH	oklch(47.1% 0.189 269.8)
XYZ	xyz(13.7639, 9.5931, 52.7455)
Luminance	0.0959 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AC3 #C3AE35

analogous

#3591C3 #354AC3 #6735C3

triadic

#354AC3 #C3354A #4AC335

tetradic

#354AC3 #C33591 #C3AE35 #35C367

square

#354AC3 #C33591 #C3AE35 #35C367

split-complementary

#354AC3 #C36735 #91C335

monochromatic

#1B2563 #283893 #354AC3 #6172D4 #919DE1

Accessibility & contrast

On white

7.19

#354AC3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#354AC3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AC3

7.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AC3	#FFFFFF	#000000	##FFFFFF
##354AC3	1.00	7.19	2.92	7.19
#FFFFFF	7.19	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC7

Deuteranopia (green-blind)

#0051C1

Tritanopia (blue-blind)

#00697F

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #354ac3;
/* rgb */ color: rgb(53, 74, 195);
/* oklch */ color: oklch(47.1% 0.189 269.8);

Tailwind

colors: {
  custom: {
    50: '#807cd6',
    500: '#354ac3',
    950: '#000000',
  },
}

SCSS

$custom: #354ac3;
$custom-light: #807cd6;
$custom-dark: #000000;

JSON

{
  "hex": "#354ac3",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 195
  },
  "hsl": {
    "h": 231.127,
    "s": 57.258,
    "l": 48.627
  },
  "oklch": {
    "l": 0.47099,
    "c": 0.18926,
    "h": 269.8
  },
  "luminance": 0.09595
}

Semantic roles & 50–950 ramp

primary

#354AC3

secondary

#CCC288

accent

#CA47E1

background

#F8F7FD

surface

#F0EEFA

border

#CBC9D3

text

#0C0914

muted

#7D7B83

Preview Lab

Preview with #354AC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →