#354AB9#354AB9

#354AB9 is a mid, vivid blue. Relative luminance 0.092; OKLCH L 46.2% C 0.176 H 269.9°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).

Color values

HEX	#354AB9
RGB	rgb(53, 74, 185)
HSL	hsl(230, 55%, 47%)
HSV	hsv(230, 71%, 73%)
CMYK	cmyk(71.4%, 60%, 0%, 27.5%)
CIE-LAB	lab(36.28, 30.07, -61.00)
CIE-LCH	lch(36.28, 68.00, 296.24°)
OKLab	oklab(46.24% -0.0004 -0.176)
OKLCH	oklch(46.24% 0.176 269.9)
XYZ	xyz(12.6709, 9.1559, 46.9890)
Luminance	0.0916 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AB9 #B9A435

analogous

#358CB9 #354AB9 #6235B9

triadic

#354AB9 #B9354A #4AB935

tetradic

#354AB9 #B9358C #B9A435 #35B962

square

#354AB9 #B9358C #B9A435 #35B962

split-complementary

#354AB9 #B96235 #8CB935

monochromatic

#1A245A #273789 #354AB9 #5B6ED0 #8B98DE

Accessibility & contrast

On white

7.42

#354AB9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#354AB9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AB9

7.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AB9	#FFFFFF	#000000	##FFFFFF
##354AB9	1.00	7.42	2.83	7.42
#FFFFFF	7.42	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005CBD

Deuteranopia (green-blind)

#004FB7

Tritanopia (blue-blind)

#00667A

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #354ab9;
/* rgb */ color: rgb(53, 74, 185);
/* oklch */ color: oklch(46.2% 0.176 269.9);

Tailwind

colors: {
  custom: {
    50: '#7e7ccf',
    500: '#354ab9',
    950: '#000000',
  },
}

SCSS

$custom: #354ab9;
$custom-light: #7e7ccf;
$custom-dark: #000000;

JSON

{
  "hex": "#354ab9",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 185
  },
  "hsl": {
    "h": 230.455,
    "s": 55.462,
    "l": 46.667
  },
  "oklch": {
    "l": 0.46237,
    "c": 0.17599,
    "h": 269.9
  },
  "luminance": 0.09157
}

Semantic roles & 50–950 ramp

primary

#354AB9

secondary

#C8BD82

accent

#C749DF

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0914

muted

#7C7B82

Preview Lab

Preview with #354AB9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →