#354AB7#354AB7

#354AB7 is a mid, vivid blue. Relative luminance 0.091; OKLCH L 46.1% C 0.173 H 269.9°. Best body text is #FFFFFF at 7.46:1 contrast (WCAG AA passes).

Color values

HEX	#354AB7
RGB	rgb(53, 74, 183)
HSL	hsl(230, 55%, 46%)
HSV	hsv(230, 71%, 72%)
CMYK	cmyk(71%, 59.6%, 0%, 28.2%)
CIE-LAB	lab(36.12, 29.34, -60.08)
CIE-LCH	lch(36.12, 66.86, 296.03°)
OKLab	oklab(46.07% -0.0004 -0.1733)
OKLCH	oklch(46.07% 0.173 269.9)
XYZ	xyz(12.4613, 9.0721, 45.8849)
Luminance	0.0907 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AB7 #B7A235

analogous

#358BB7 #354AB7 #6135B7

triadic

#354AB7 #B7354A #4AB735

tetradic

#354AB7 #B7358B #B7A235 #35B761

square

#354AB7 #B7358B #B7A235 #35B761

split-complementary

#354AB7 #B76135 #8BB735

monochromatic

#1A2458 #273788 #354AB7 #5A6DCF #8997DD

Accessibility & contrast

On white

7.46

#354AB7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#354AB7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AB7

7.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AB7	#FFFFFF	#000000	##FFFFFF
##354AB7	1.00	7.46	2.81	7.46
#FFFFFF	7.46	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BBB

Deuteranopia (green-blind)

#004FB5

Tritanopia (blue-blind)

#006579

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #354ab7;
/* rgb */ color: rgb(53, 74, 183);
/* oklch */ color: oklch(46.1% 0.173 269.9);

Tailwind

colors: {
  custom: {
    50: '#7d7ccd',
    500: '#354ab7',
    950: '#000000',
  },
}

SCSS

$custom: #354ab7;
$custom-light: #7d7ccd;
$custom-dark: #000000;

JSON

{
  "hex": "#354ab7",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 183
  },
  "hsl": {
    "h": 230.308,
    "s": 55.085,
    "l": 46.275
  },
  "oklch": {
    "l": 0.46068,
    "c": 0.17329,
    "h": 269.9
  },
  "luminance": 0.09073
}

Semantic roles & 50–950 ramp

primary

#354AB7

secondary

#C7BC81

accent

#C649DE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0914

muted

#7C7B82

Preview Lab

Preview with #354AB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →