#354AB5#354AB5

#354AB5 is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.9% C 0.171 H 269.9°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).

Color values

HEX	#354AB5
RGB	rgb(53, 74, 181)
HSL	hsl(230, 55%, 46%)
HSV	hsv(230, 71%, 71%)
CMYK	cmyk(70.7%, 59.1%, 0%, 29%)
CIE-LAB	lab(35.96, 28.61, -59.16)
CIE-LCH	lch(35.96, 65.71, 295.81°)
OKLab	oklab(45.9% -0.0004 -0.1706)
OKLCH	oklch(45.9% 0.171 269.9)
XYZ	xyz(12.2546, 8.9894, 44.7964)
Luminance	0.0899 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AB5 #B5A035

analogous

#358AB5 #354AB5 #6035B5

triadic

#354AB5 #B5354A #4AB535

tetradic

#354AB5 #B5358A #B5A035 #35B560

square

#354AB5 #B5358A #B5A035 #35B560

split-complementary

#354AB5 #B56035 #8AB535

monochromatic

#192356 #273786 #354AB5 #596CCE #8896DC

Accessibility & contrast

On white

7.50

#354AB5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#354AB5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AB5

7.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AB5	#FFFFFF	#000000	##FFFFFF
##354AB5	1.00	7.50	2.80	7.50
#FFFFFF	7.50	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB9

Deuteranopia (green-blind)

#004FB3

Tritanopia (blue-blind)

#006578

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #354ab5;
/* rgb */ color: rgb(53, 74, 181);
/* oklch */ color: oklch(45.9% 0.171 269.9);

Tailwind

colors: {
  custom: {
    50: '#7d7ccc',
    500: '#354ab5',
    950: '#000000',
  },
}

SCSS

$custom: #354ab5;
$custom-light: #7d7ccc;
$custom-dark: #000000;

JSON

{
  "hex": "#354ab5",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 181
  },
  "hsl": {
    "h": 230.156,
    "s": 54.701,
    "l": 45.882
  },
  "oklch": {
    "l": 0.45901,
    "c": 0.17059,
    "h": 269.9
  },
  "luminance": 0.08991
}

Semantic roles & 50–950 ramp

primary

#354AB5

secondary

#C6BB80

accent

#C64ADE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #354AB5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →