#354AB4#354AB4

#354AB4 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.8% C 0.169 H 269.9°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX	#354AB4
RGB	rgb(53, 74, 180)
HSL	hsl(230, 55%, 46%)
HSV	hsv(230, 71%, 71%)
CMYK	cmyk(70.6%, 58.9%, 0%, 29.4%)
CIE-LAB	lab(35.88, 28.25, -58.70)
CIE-LCH	lch(35.88, 65.14, 295.70°)
OKLab	oklab(45.82% -0.0004 -0.1692)
OKLCH	oklch(45.82% 0.169 269.9)
XYZ	xyz(12.1524, 8.9485, 44.2580)
Luminance	0.0895 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AB4 #B49F35

analogous

#3589B4 #354AB4 #6035B4

triadic

#354AB4 #B4354A #4AB435

tetradic

#354AB4 #B43589 #B49F35 #35B460

square

#354AB4 #B43589 #B49F35 #35B460

split-complementary

#354AB4 #B46035 #89B435

monochromatic

#192355 #273785 #354AB4 #586CCE #8895DC

Accessibility & contrast

On white

7.53

#354AB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#354AB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AB4

7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AB4	#FFFFFF	#000000	##FFFFFF
##354AB4	1.00	7.53	2.79	7.53
#FFFFFF	7.53	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB8

Deuteranopia (green-blind)

#004FB2

Tritanopia (blue-blind)

#006478

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #354ab4;
/* rgb */ color: rgb(53, 74, 180);
/* oklch */ color: oklch(45.8% 0.169 269.9);

Tailwind

colors: {
  custom: {
    50: '#7d7ccb',
    500: '#354ab4',
    950: '#000000',
  },
}

SCSS

$custom: #354ab4;
$custom-light: #7d7ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#354ab4",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 180
  },
  "hsl": {
    "h": 230.079,
    "s": 54.506,
    "l": 45.686
  },
  "oklch": {
    "l": 0.45817,
    "c": 0.16923,
    "h": 269.9
  },
  "luminance": 0.0895
}

Semantic roles & 50–950 ramp

primary

#354AB4

secondary

#C6BA7F

accent

#C54ADE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #354AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →