#354AB3#354AB3

#354AB3 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.7% C 0.168 H 269.9°. Best body text is #FFFFFF at 7.55:1 contrast (WCAG AA passes).

Color values

HEX	#354AB3
RGB	rgb(53, 74, 179)
HSL	hsl(230, 54%, 45%)
HSV	hsv(230, 70%, 70%)
CMYK	cmyk(70.4%, 58.7%, 0%, 29.8%)
CIE-LAB	lab(35.81, 27.88, -58.23)
CIE-LCH	lch(35.81, 64.56, 295.59°)
OKLab	oklab(45.73% -0.0004 -0.1679)
OKLCH	oklch(45.73% 0.168 269.9)
XYZ	xyz(12.0509, 8.9079, 43.7234)
Luminance	0.0891 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#354AB3 #B39E35

analogous

#3589B3 #354AB3 #5F35B3

triadic

#354AB3 #B3354A #4AB335

tetradic

#354AB3 #B33589 #B39E35 #35B35F

square

#354AB3 #B33589 #B39E35 #35B35F

split-complementary

#354AB3 #B35F35 #89B335

monochromatic

#192355 #273684 #354AB3 #586BCD #8795DB

Accessibility & contrast

On white

7.55

#354AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#354AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #354AB3

7.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##354AB3	#FFFFFF	#000000	##FFFFFF
##354AB3	1.00	7.55	2.78	7.55
#FFFFFF	7.55	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB7

Deuteranopia (green-blind)

#004FB1

Tritanopia (blue-blind)

#006477

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #354ab3;
/* rgb */ color: rgb(53, 74, 179);
/* oklch */ color: oklch(45.7% 0.168 269.9);

Tailwind

colors: {
  custom: {
    50: '#7d7ccb',
    500: '#354ab3',
    950: '#000000',
  },
}

SCSS

$custom: #354ab3;
$custom-light: #7d7ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#354ab3",
  "rgb": {
    "r": 53,
    "g": 74,
    "b": 179
  },
  "hsl": {
    "h": 230,
    "s": 54.31,
    "l": 45.49
  },
  "oklch": {
    "l": 0.45734,
    "c": 0.16787,
    "h": 269.9
  },
  "luminance": 0.08909
}

Semantic roles & 50–950 ramp

primary

#354AB3

secondary

#C5B97F

accent

#C54ADE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #354AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →