#344DAF#344DAF
#344DAF is a mid, vivid blue. Relative luminance 0.091; OKLCH L 45.9% C 0.159 H 268.6°. Best body text is #FFFFFF at 7.43:1 contrast (WCAG AA passes).
Color values
| HEX | #344DAF |
|---|---|
| RGB | rgb(52, 77, 175) |
| HSL | hsl(228, 54%, 45%) |
| HSV | hsv(228, 70%, 69%) |
| CMYK | cmyk(70.3%, 56%, 0%, 31.4%) |
| CIE-LAB | lab(36.24, 24.31, -55.17) |
| CIE-LCH | lch(36.24, 60.28, 293.78°) |
| OKLab | oklab(45.95% -0.004 -0.1588) |
| OKLCH | oklch(45.95% 0.159 268.6) |
| XYZ | xyz(11.8053, 9.1318, 41.6896) |
| Luminance | 0.0913 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.82
Sapphire
#0F52BA
ΔE00 3.87
Blue Blue
#2242C7
ΔE00 4.74
Cobalt (survey)
#1E488F
ΔE00 5.68
Ocean Blue
#4F42B5
ΔE00 6.31
Sapphire (survey)
#2138AB
ΔE00 6.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344DAF #AF9634
analogous
#348BAF #344DAF #5934AF
triadic
#344DAF #AF344D #4DAF34
tetradic
#344DAF #AF348B #AF9634 #34AF59
square
#344DAF #AF348B #AF9634 #34AF59
split-complementary
#344DAF #AF5934 #8BAF34
monochromatic
#182351 #263880 #344DAF #546CCC #8395DA
Accessibility & contrast
On white
7.43
#344DAF on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.83
#344DAF on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344DAF
7.43:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344DAF | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344DAF | 1.00 | 7.43 | 2.83 | 7.43 |
| #FFFFFF | 7.43 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.83 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.43 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB2
Deuteranopia (green-blind)
#0050AD
Tritanopia (blue-blind)
#006576
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #344daf; /* rgb */ color: rgb(52, 77, 175); /* oklch */ color: oklch(45.9% 0.159 268.6);
Tailwind
colors: {
custom: {
50: '#7b7ec8',
500: '#344daf',
950: '#000000',
},
}SCSS
$custom: #344daf; $custom-light: #7b7ec8; $custom-dark: #000000;
JSON
{
"hex": "#344daf",
"rgb": {
"r": 52,
"g": 77,
"b": 175
},
"hsl": {
"h": 227.805,
"s": 54.185,
"l": 44.51
},
"oklch": {
"l": 0.45946,
"c": 0.15889,
"h": 268.6
},
"luminance": 0.09133
}Semantic roles & 50–950 ramp
primary
#344DAF
secondary
#C4B57B
accent
#C04ADE
background
#F8F7FC
surface
#EFEEF8
border
#CAC9D1
text
#0B0913
muted
#7C7B82