#344D99#344D99
#344D99 is a dark, vivid blue. Relative luminance 0.083; OKLCH L 44.3% C 0.128 H 267.3°. Best body text is #FFFFFF at 7.87:1 contrast (WCAG AA passes).
Color values
| HEX | #344D99 |
|---|---|
| RGB | rgb(52, 77, 153) |
| HSL | hsl(225, 49%, 40%) |
| HSV | hsv(225, 66%, 60%) |
| CMYK | cmyk(66%, 49.7%, 0%, 40%) |
| CIE-LAB | lab(34.67, 16.17, -44.52) |
| CIE-LCH | lch(34.67, 47.36, 289.97°) |
| OKLab | oklab(44.27% -0.0059 -0.1275) |
| OKLCH | oklch(44.27% 0.128 267.3) |
| XYZ | xyz(9.8178, 8.3368, 31.2226) |
| Luminance | 0.0834 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt (survey)
#1E488F
ΔE00 3.34
Cobalt
#0047AB
ΔE00 4.20
Dusk Blue
#26538D
ΔE00 4.67
Denim Blue
#3B5B92
ΔE00 5.03
Sapphire
#0F52BA
ΔE00 5.20
Twilight
#4E518B
ΔE00 6.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344D99 #998034
analogous
#347F99 #344D99 #4E3499
triadic
#344D99 #99344D #4D9934
tetradic
#344D99 #99347F #998034 #34994E
square
#344D99 #99347F #998034 #34994E
split-complementary
#344D99 #994E34 #7F9934
monochromatic
#151F3E #24366B #344D99 #4967C1 #778DD1
Accessibility & contrast
On white
7.87
#344D99 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.67
#344D99 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344D99
7.87:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344D99 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344D99 | 1.00 | 7.87 | 2.67 | 7.87 |
| #FFFFFF | 7.87 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.87 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#25569C
Deuteranopia (green-blind)
#0D4D97
Tritanopia (blue-blind)
#005F6B
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #344d99; /* rgb */ color: rgb(52, 77, 153); /* oklch */ color: oklch(44.3% 0.128 267.3);
Tailwind
colors: {
custom: {
50: '#777eb7',
500: '#344d99',
950: '#000000',
},
}SCSS
$custom: #344d99; $custom-light: #777eb7; $custom-dark: #000000;
JSON
{
"hex": "#344d99",
"rgb": {
"r": 52,
"g": 77,
"b": 153
},
"hsl": {
"h": 225.149,
"s": 49.268,
"l": 40.196
},
"oklch": {
"l": 0.44268,
"c": 0.12764,
"h": 267.3
},
"luminance": 0.08338
}Semantic roles & 50–950 ramp
primary
#344D99
secondary
#B9A770
accent
#B74FD9
background
#F7F7FB
surface
#EEEEF6
border
#C9C9D0
text
#090911
muted
#7B7B80