#344AC3#344AC3

#344AC3 is a mid, vivid blue. Relative luminance 0.096; OKLCH L 47.0% C 0.190 H 269.6°. Best body text is #FFFFFF at 7.21:1 contrast (WCAG AA passes).

Color values

HEX	#344AC3
RGB	rgb(52, 74, 195)
HSL	hsl(231, 58%, 48%)
HSV	hsv(231, 73%, 76%)
CMYK	cmyk(73.3%, 62.1%, 0%, 23.5%)
CIE-LAB	lab(37.05, 33.56, -65.60)
CIE-LCH	lch(37.05, 73.69, 297.09°)
OKLab	oklab(47.05% -0.0015 -0.1895)
OKLCH	oklch(47.05% 0.19 269.6)
XYZ	xyz(13.7119, 9.5663, 52.7430)
Luminance	0.0957 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#344AC3 #C3AD34

analogous

#3491C3 #344AC3 #6534C3

triadic

#344AC3 #C3344A #4AC334

tetradic

#344AC3 #C33491 #C3AD34 #34C365

square

#344AC3 #C33491 #C3AD34 #34C365

split-complementary

#344AC3 #C36534 #91C334

monochromatic

#1A2562 #273893 #344AC3 #6072D5 #909DE1

Accessibility & contrast

On white

7.21

#344AC3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.91

#344AC3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #344AC3

7.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##344AC3	#FFFFFF	#000000	##FFFFFF
##344AC3	1.00	7.21	2.91	7.21
#FFFFFF	7.21	1.00	21.00	1.00
#000000	2.91	21.00	1.00	21.00
##FFFFFF	7.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC7

Deuteranopia (green-blind)

#0051C1

Tritanopia (blue-blind)

#00697F

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #344ac3;
/* rgb */ color: rgb(52, 74, 195);
/* oklch */ color: oklch(47.0% 0.190 269.6);

Tailwind

colors: {
  custom: {
    50: '#807cd6',
    500: '#344ac3',
    950: '#000000',
  },
}

SCSS

$custom: #344ac3;
$custom-light: #807cd6;
$custom-dark: #000000;

JSON

{
  "hex": "#344ac3",
  "rgb": {
    "r": 52,
    "g": 74,
    "b": 195
  },
  "hsl": {
    "h": 230.769,
    "s": 57.895,
    "l": 48.431
  },
  "oklch": {
    "l": 0.47049,
    "c": 0.18953,
    "h": 269.6
  },
  "luminance": 0.09568
}

Semantic roles & 50–950 ramp

primary

#344AC3

secondary

#CCC187

accent

#C947E1

background

#F8F7FD

surface

#F0EEFA

border

#CBC9D3

text

#0C0914

muted

#7D7B83

Preview Lab

Preview with #344AC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →