#344AC1#344AC1

#344AC1 is a mid, vivid blue. Relative luminance 0.095; OKLCH L 46.9% C 0.187 H 269.6°. Best body text is #FFFFFF at 7.25:1 contrast (WCAG AA passes).

Color values

HEX	#344AC1
RGB	rgb(52, 74, 193)
HSL	hsl(231, 58%, 48%)
HSV	hsv(231, 73%, 76%)
CMYK	cmyk(73.1%, 61.7%, 0%, 24.3%)
CIE-LAB	lab(36.89, 32.84, -64.71)
CIE-LCH	lch(36.89, 72.56, 296.91°)
OKLab	oklab(46.87% -0.0014 -0.1869)
OKLCH	oklch(46.87% 0.187 269.6)
XYZ	xyz(13.4873, 9.4765, 51.5601)
Luminance	0.0948 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#344AC1 #C1AB34

analogous

#3491C1 #344AC1 #6434C1

triadic

#344AC1 #C1344A #4AC134

tetradic

#344AC1 #C13491 #C1AB34 #34C164

square

#344AC1 #C13491 #C1AB34 #34C164

split-complementary

#344AC1 #C16434 #91C134

monochromatic

#1A2561 #273891 #344AC1 #5E71D4 #8F9BE1

Accessibility & contrast

On white

7.25

#344AC1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.90

#344AC1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #344AC1

7.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##344AC1	#FFFFFF	#000000	##FFFFFF
##344AC1	1.00	7.25	2.90	7.25
#FFFFFF	7.25	1.00	21.00	1.00
#000000	2.90	21.00	1.00	21.00
##FFFFFF	7.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DC5

Deuteranopia (green-blind)

#0050BF

Tritanopia (blue-blind)

#00687E

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #344ac1;
/* rgb */ color: rgb(52, 74, 193);
/* oklch */ color: oklch(46.9% 0.187 269.6);

Tailwind

colors: {
  custom: {
    50: '#7f7cd5',
    500: '#344ac1',
    950: '#000000',
  },
}

SCSS

$custom: #344ac1;
$custom-light: #7f7cd5;
$custom-dark: #000000;

JSON

{
  "hex": "#344ac1",
  "rgb": {
    "r": 52,
    "g": 74,
    "b": 193
  },
  "hsl": {
    "h": 230.638,
    "s": 57.551,
    "l": 48.039
  },
  "oklch": {
    "l": 0.46874,
    "c": 0.18691,
    "h": 269.6
  },
  "luminance": 0.09478
}

Semantic roles & 50–950 ramp

primary

#344AC1

secondary

#CBC086

accent

#C947E1

background

#F8F7FD

surface

#F0EEFA

border

#CBC9D3

text

#0C0914

muted

#7D7B83

Preview Lab

Preview with #344AC1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →