#344AB5#344AB5
#344AB5 is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.8% C 0.171 H 269.5°. Best body text is #FFFFFF at 7.52:1 contrast (WCAG AA passes).
Color values
| HEX | #344AB5 |
|---|---|
| RGB | rgb(52, 74, 181) |
| HSL | hsl(230, 55%, 46%) |
| HSV | hsv(230, 71%, 71%) |
| CMYK | cmyk(71.3%, 59.1%, 0%, 29%) |
| CIE-LAB | lab(35.91, 28.48, -59.24) |
| CIE-LCH | lch(35.91, 65.73, 295.67°) |
| OKLab | oklab(45.85% -0.0014 -0.1709) |
| OKLCH | oklch(45.85% 0.171 269.5) |
| XYZ | xyz(12.2026, 8.9626, 44.7940) |
| Luminance | 0.0896 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Blue Blue
#2242C7
ΔE00 3.40
Cobalt
#0047AB
ΔE00 4.24
Sapphire
#0F52BA
ΔE00 4.65
Ocean Blue
#4F42B5
ΔE00 5.21
Sapphire (survey)
#2138AB
ΔE00 5.45
Blue (survey)
#0343DF
ΔE00 5.53
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344AB5 #B59F34
analogous
#348BB5 #344AB5 #5E34B5
triadic
#344AB5 #B5344A #4AB534
tetradic
#344AB5 #B5348B #B59F34 #34B55E
square
#344AB5 #B5348B #B59F34 #34B55E
split-complementary
#344AB5 #B55E34 #8BB534
monochromatic
#192356 #263785 #344AB5 #576CCF #8796DC
Accessibility & contrast
On white
7.52
#344AB5 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.79
#344AB5 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344AB5
7.52:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344AB5 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344AB5 | 1.00 | 7.52 | 2.79 | 7.52 |
| #FFFFFF | 7.52 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.52 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#005BB9
Deuteranopia (green-blind)
#004FB3
Tritanopia (blue-blind)
#006578
Achromatopsia (no color)
#545454
Design tokens & code
CSS
--color: #344ab5; /* rgb */ color: rgb(52, 74, 181); /* oklch */ color: oklch(45.8% 0.171 269.5);
Tailwind
colors: {
custom: {
50: '#7d7ccc',
500: '#344ab5',
950: '#000000',
},
}SCSS
$custom: #344ab5; $custom-light: #7d7ccc; $custom-dark: #000000;
JSON
{
"hex": "#344ab5",
"rgb": {
"r": 52,
"g": 74,
"b": 181
},
"hsl": {
"h": 229.767,
"s": 55.365,
"l": 45.686
},
"oklch": {
"l": 0.45848,
"c": 0.17087,
"h": 269.5
},
"luminance": 0.08964
}Semantic roles & 50–950 ramp
primary
#344AB5
secondary
#C6BA7F
accent
#C549DF
background
#F8F7FC
surface
#EFEEF9
border
#CAC9D2
text
#0B0913
muted
#7C7B82