#344AB3#344AB3

#344AB3 is a mid, vivid blue. Relative luminance 0.089; OKLCH L 45.7% C 0.168 H 269.5°. Best body text is #FFFFFF at 7.56:1 contrast (WCAG AA passes).

Color values

HEX	#344AB3
RGB	rgb(52, 74, 179)
HSL	hsl(230, 55%, 45%)
HSV	hsv(230, 71%, 70%)
CMYK	cmyk(70.9%, 58.7%, 0%, 29.8%)
CIE-LAB	lab(35.75, 27.75, -58.32)
CIE-LCH	lch(35.75, 64.58, 295.44°)
OKLab	oklab(45.68% -0.0014 -0.1681)
OKLCH	oklch(45.68% 0.168 269.5)
XYZ	xyz(11.9988, 8.8811, 43.7210)
Luminance	0.0888 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#344AB3 #B39D34

analogous

#348AB3 #344AB3 #5D34B3

triadic

#344AB3 #B3344A #4AB334

tetradic

#344AB3 #B3348A #B39D34 #34B35D

square

#344AB3 #B3348A #B39D34 #34B35D

split-complementary

#344AB3 #B35D34 #8AB334

monochromatic

#182354 #263684 #344AB3 #566BCE #8695DC

Accessibility & contrast

On white

7.56

#344AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#344AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #344AB3

7.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##344AB3	#FFFFFF	#000000	##FFFFFF
##344AB3	1.00	7.56	2.78	7.56
#FFFFFF	7.56	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AB7

Deuteranopia (green-blind)

#004EB1

Tritanopia (blue-blind)

#006477

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #344ab3;
/* rgb */ color: rgb(52, 74, 179);
/* oklch */ color: oklch(45.7% 0.168 269.5);

Tailwind

colors: {
  custom: {
    50: '#7c7ccb',
    500: '#344ab3',
    950: '#000000',
  },
}

SCSS

$custom: #344ab3;
$custom-light: #7c7ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#344ab3",
  "rgb": {
    "r": 52,
    "g": 74,
    "b": 179
  },
  "hsl": {
    "h": 229.606,
    "s": 54.978,
    "l": 45.294
  },
  "oklch": {
    "l": 0.45681,
    "c": 0.16816,
    "h": 269.5
  },
  "luminance": 0.08882
}

Semantic roles & 50–950 ramp

primary

#344AB3

secondary

#C5B97D

accent

#C549DE

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0B0913

muted

#7C7B82

Preview Lab

Preview with #344AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →