#344A99#344A99
#344A99 is a dark, vivid blue. Relative luminance 0.079; OKLCH L 43.6% C 0.132 H 268.7°. Best body text is #FFFFFF at 8.12:1 contrast (WCAG AA passes).
Color values
| HEX | #344A99 |
|---|---|
| RGB | rgb(52, 74, 153) |
| HSL | hsl(227, 49%, 40%) |
| HSV | hsv(227, 66%, 60%) |
| CMYK | cmyk(66%, 51.6%, 0%, 40%) |
| CIE-LAB | lab(33.83, 18.17, -45.88) |
| CIE-LCH | lch(33.83, 49.34, 291.61°) |
| OKLab | oklab(43.63% -0.0029 -0.1315) |
| OKLCH | oklch(43.63% 0.132 268.7) |
| XYZ | xyz(9.6128, 7.9267, 31.1542) |
| Luminance | 0.0793 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt (survey)
#1E488F
ΔE00 3.52
Cobalt
#0047AB
ΔE00 4.12
Blueberry
#464196
ΔE00 5.33
Dusk Blue
#26538D
ΔE00 5.56
Sapphire
#0F52BA
ΔE00 5.75
Denim Blue
#3B5B92
ΔE00 6.08
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#344A99 #998334
analogous
#347C99 #344A99 #513499
triadic
#344A99 #99344A #4A9934
tetradic
#344A99 #99347C #998334 #349951
square
#344A99 #99347C #998334 #349951
split-complementary
#344A99 #995134 #7C9934
monochromatic
#151E3E #24346B #344A99 #4963C1 #778AD1
Accessibility & contrast
On white
8.12
#344A99 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#344A99 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #344A99
8.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##344A99 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##344A99 | 1.00 | 8.12 | 2.59 | 8.12 |
| #FFFFFF | 8.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1D549C
Deuteranopia (green-blind)
#004B97
Tritanopia (blue-blind)
#005C6A
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #344a99; /* rgb */ color: rgb(52, 74, 153); /* oklch */ color: oklch(43.6% 0.132 268.7);
Tailwind
colors: {
custom: {
50: '#777cb8',
500: '#344a99',
950: '#000000',
},
}SCSS
$custom: #344a99; $custom-light: #777cb8; $custom-dark: #000000;
JSON
{
"hex": "#344a99",
"rgb": {
"r": 52,
"g": 74,
"b": 153
},
"hsl": {
"h": 226.931,
"s": 49.268,
"l": 40.196
},
"oklch": {
"l": 0.43626,
"c": 0.13158,
"h": 268.7
},
"luminance": 0.07928
}Semantic roles & 50–950 ramp
primary
#344A99
secondary
#B9A970
accent
#BB4FD9
background
#F7F7FB
surface
#EEEEF6
border
#C9C9D0
text
#090911
muted
#7B7B80