#304DA0#304DA0
#304DA0 is a dark, vivid blue. Relative luminance 0.085; OKLCH L 44.6% C 0.139 H 266.3°. Best body text is #FFFFFF at 7.79:1 contrast (WCAG AA passes).
Color values
| HEX | #304DA0 |
|---|---|
| RGB | rgb(48, 77, 160) |
| HSL | hsl(224, 54%, 41%) |
| HSV | hsv(224, 70%, 63%) |
| CMYK | cmyk(70%, 51.9%, 0%, 37.3%) |
| CIE-LAB | lab(34.95, 18.12, -48.30) |
| CIE-LCH | lch(34.95, 51.59, 290.56°) |
| OKLab | oklab(44.57% -0.0089 -0.1387) |
| OKLCH | oklch(44.57% 0.139 266.3) |
| XYZ | xyz(10.2158, 8.4732, 34.3480) |
| Luminance | 0.0847 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt
#0047AB
ΔE00 3.35
Cobalt (survey)
#1E488F
ΔE00 3.52
Sapphire
#0F52BA
ΔE00 4.21
Dusk Blue
#26538D
ΔE00 4.77
Denim Blue
#3B5B92
ΔE00 5.26
Light Navy Blue
#2E5A88
ΔE00 6.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#304DA0 #A08330
analogous
#3085A0 #304DA0 #4B30A0
triadic
#304DA0 #A0304D #4DA030
tetradic
#304DA0 #A03085 #A08330 #30A04B
square
#304DA0 #A03085 #A08330 #30A04B
split-complementary
#304DA0 #A04B30 #85A030
monochromatic
#142042 #223671 #304DA0 #4667C7 #758ED6
Accessibility & contrast
On white
7.79
#304DA0 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.69
#304DA0 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #304DA0
7.79:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##304DA0 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##304DA0 | 1.00 | 7.79 | 2.69 | 7.79 |
| #FFFFFF | 7.79 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.69 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.79 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1A58A3
Deuteranopia (green-blind)
#004D9E
Tritanopia (blue-blind)
#00616F
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #304da0; /* rgb */ color: rgb(48, 77, 160); /* oklch */ color: oklch(44.6% 0.139 266.3);
Tailwind
colors: {
custom: {
50: '#767ebd',
500: '#304da0',
950: '#000000',
},
}SCSS
$custom: #304da0; $custom-light: #767ebd; $custom-dark: #000000;
JSON
{
"hex": "#304da0",
"rgb": {
"r": 48,
"g": 77,
"b": 160
},
"hsl": {
"h": 224.464,
"s": 53.846,
"l": 40.784
},
"oklch": {
"l": 0.44574,
"c": 0.13902,
"h": 266.3
},
"luminance": 0.08474
}Semantic roles & 50–950 ramp
primary
#304DA0
secondary
#BEA96E
accent
#B74BDD
background
#F7F7FB
surface
#EEEEF6
border
#C9C9D0
text
#0A0912
muted
#7C7B81