#304D9B#304D9B
#304D9B is a dark, vivid blue. Relative luminance 0.083; OKLCH L 44.2% C 0.132 H 265.9°. Best body text is #FFFFFF at 7.89:1 contrast (WCAG AA passes).
Color values
| HEX | #304D9B |
|---|---|
| RGB | rgb(48, 77, 155) |
| HSL | hsl(224, 53%, 40%) |
| HSV | hsv(224, 69%, 61%) |
| CMYK | cmyk(69%, 50.3%, 0%, 39.2%) |
| CIE-LAB | lab(34.60, 16.24, -45.85) |
| CIE-LCH | lch(34.60, 48.64, 289.50°) |
| OKLab | oklab(44.2% -0.0095 -0.1315) |
| OKLCH | oklch(44.2% 0.132 265.9) |
| XYZ | xyz(9.7871, 8.3017, 32.0906) |
| Luminance | 0.0830 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Cobalt (survey)
#1E488F
ΔE00 3.01
Cobalt
#0047AB
ΔE00 3.65
Dusk Blue
#26538D
ΔE00 4.32
Sapphire
#0F52BA
ΔE00 4.66
Denim Blue
#3B5B92
ΔE00 4.99
Darkish Blue
#014182
ΔE00 6.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#304D9B #9B7E30
analogous
#30839B #304D9B #48309B
triadic
#304D9B #9B304D #4D9B30
tetradic
#304D9B #9B3083 #9B7E30 #309B48
square
#304D9B #9B3083 #9B7E30 #309B48
split-complementary
#304D9B #9B4830 #839B30
monochromatic
#131F3E #22366C #304D9B #4366C5 #728CD3
Accessibility & contrast
On white
7.89
#304D9B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.66
#304D9B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #304D9B
7.89:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##304D9B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##304D9B | 1.00 | 7.89 | 2.66 | 7.89 |
| #FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.66 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.89 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#21579E
Deuteranopia (green-blind)
#004D99
Tritanopia (blue-blind)
#005F6C
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #304d9b; /* rgb */ color: rgb(48, 77, 155); /* oklch */ color: oklch(44.2% 0.132 265.9);
Tailwind
colors: {
custom: {
50: '#757eb9',
500: '#304d9b',
950: '#000000',
},
}SCSS
$custom: #304d9b; $custom-light: #757eb9; $custom-dark: #000000;
JSON
{
"hex": "#304d9b",
"rgb": {
"r": 48,
"g": 77,
"b": 155
},
"hsl": {
"h": 223.738,
"s": 52.709,
"l": 39.804
},
"oklch": {
"l": 0.44201,
"c": 0.13185,
"h": 265.9
},
"luminance": 0.08303
}Semantic roles & 50–950 ramp
primary
#304D9B
secondary
#BBA66C
accent
#B54CDC
background
#F7F7FB
surface
#EEEEF6
border
#C9C9D0
text
#090911
muted
#7B7B80