#301F9A#301F9A
#301F9A is a dark, vivid blue. Relative luminance 0.039; OKLCH L 36.0% C 0.185 H 277.9°. Best body text is #FFFFFF at 11.74:1 contrast (WCAG AA passes).
Color values
| HEX | #301F9A |
|---|---|
| RGB | rgb(48, 31, 154) |
| HSL | hsl(248, 66%, 36%) |
| HSV | hsv(248, 80%, 60%) |
| CMYK | cmyk(68.8%, 79.9%, 0%, 39.6%) |
| CIE-LAB | lab(23.47, 44.69, -63.41) |
| CIE-LCH | lch(23.47, 77.58, 305.17°) |
| OKLab | oklab(36.01% 0.0255 -0.1832) |
| OKLCH | oklch(36.01% 0.185 277.9) |
| XYZ | xyz(7.5398, 3.9408, 30.9289) |
| Luminance | 0.0394 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Royal
#0C1793
ΔE00 3.30
Indigo Blue
#3A18B1
ΔE00 3.52
Cobalt Blue
#030AA7
ΔE00 4.15
Royal Blue (survey)
#0504AA
ΔE00 4.58
Ultramarine
#2000B1
ΔE00 4.65
Indigo (survey)
#380282
ΔE00 5.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#301F9A #899A1F
analogous
#1F4C9A #301F9A #6E1F9A
triadic
#301F9A #9A301F #1F9A30
tetradic
#301F9A #9A1F4C #899A1F #1F9A6E
square
#301F9A #9A1F4C #899A1F #1F9A6E
split-complementary
#301F9A #9A6E1F #4C9A1F
monochromatic
#100A34 #201567 #301F9A #4029CD #6956DD
Accessibility & contrast
On white
11.74
#301F9A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.79
#301F9A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #301F9A
11.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##301F9A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##301F9A | 1.00 | 11.74 | 1.79 | 11.74 |
| #FFFFFF | 11.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.79 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#003D9D
Deuteranopia (green-blind)
#003398
Tritanopia (blue-blind)
#00445C
Achromatopsia (no color)
#383838
Design tokens & code
CSS
--color: #301f9a; /* rgb */ color: rgb(48, 31, 154); /* oklch */ color: oklch(36.0% 0.185 277.9);
Tailwind
colors: {
custom: {
50: '#795eb9',
500: '#301f9a',
950: '#000000',
},
}SCSS
$custom: #301f9a; $custom-light: #795eb9; $custom-dark: #000000;
JSON
{
"hex": "#301f9a",
"rgb": {
"r": 48,
"g": 31,
"b": 154
},
"hsl": {
"h": 248.293,
"s": 66.486,
"l": 36.275
},
"oklch": {
"l": 0.36012,
"c": 0.18496,
"h": 277.9
},
"luminance": 0.03941
}Semantic roles & 50–950 ramp
primary
#301F9A
secondary
#B2C154
accent
#E93ED2
background
#F8F5FB
surface
#EFE9F6
border
#CAC5D0
text
#0A0512
muted
#7C7981