#301F7D#301F7D

#301F7D is a dark, vivid violet. Relative luminance 0.031; OKLCH L 32.9% C 0.149 H 282.8°. Best body text is #FFFFFF at 12.98:1 contrast (WCAG AA passes).

Color values

HEX	#301F7D
RGB	rgb(48, 31, 125)
HSL	hsl(251, 60%, 31%)
HSV	hsv(251, 75%, 49%)
CMYK	cmyk(61.6%, 75.2%, 0%, 51%)
CIE-LAB	lab(20.40, 35.45, -50.38)
CIE-LCH	lch(20.40, 61.61, 305.13°)
OKLab	oklab(32.93% 0.033 -0.1452)
OKLCH	oklch(32.93% 0.149 282.8)
XYZ	xyz(5.4094, 3.0887, 19.7092)
Luminance	0.0309 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F7D #6C7D1F

analogous

#1F3D7D #301F7D #5F1F7D

triadic

#301F7D #7D301F #1F7D30

tetradic

#301F7D #7D1F3D #6C7D1F #1F7D5F

square

#301F7D #7D1F3D #6C7D1F #1F7D5F

split-complementary

#301F7D #7D5F1F #3D7D1F

monochromatic

#0A071B #1D134C #301F7D #432BAE #5F45D1

Accessibility & contrast

On white

12.98

#301F7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.62

#301F7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F7D

12.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F7D	#FFFFFF	#000000	##FFFFFF
##301F7D	1.00	12.98	1.62	12.98
#FFFFFF	12.98	1.00	21.00	1.00
#000000	1.62	21.00	1.00	21.00
##FFFFFF	12.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003480

Deuteranopia (green-blind)

#002E7B

Tritanopia (blue-blind)

#00394C

Achromatopsia (no color)

#313131

Design tokens & code

CSS

--color: #301f7d;
/* rgb */ color: rgb(48, 31, 125);
/* oklch */ color: oklch(32.9% 0.149 282.8);

Tailwind

colors: {
  custom: {
    50: '#725da4',
    500: '#301f7d',
    950: '#000000',
  },
}

SCSS

$custom: #301f7d;
$custom-light: #725da4;
$custom-dark: #000000;

JSON

{
  "hex": "#301f7d",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 125
  },
  "hsl": {
    "h": 250.851,
    "s": 60.256,
    "l": 30.588
  },
  "oklch": {
    "l": 0.32927,
    "c": 0.14889,
    "h": 282.8
  },
  "luminance": 0.03089
}

Semantic roles & 50–950 ramp

primary

#301F7D

secondary

#9DB048

accent

#E344C7

background

#F7F5FA

surface

#EDE9F4

border

#C8C5CE

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301F7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →