#301F79#301F79

#301F79 is a dark, vivid violet. Relative luminance 0.030; OKLCH L 32.5% C 0.144 H 283.6°. Best body text is #FFFFFF at 13.14:1 contrast (WCAG AA passes).

Color values

HEX	#301F79
RGB	rgb(48, 31, 121)
HSL	hsl(251, 59%, 30%)
HSV	hsv(251, 74%, 47%)
CMYK	cmyk(60.3%, 74.4%, 0%, 52.5%)
CIE-LAB	lab(20.00, 34.15, -48.49)
CIE-LCH	lch(20.00, 59.31, 305.16°)
OKLab	oklab(32.52% 0.0339 -0.1396)
OKLCH	oklch(32.52% 0.144 283.6)
XYZ	xyz(5.1590, 2.9885, 18.3904)
Luminance	0.0299 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F79 #68791F

analogous

#1F3B79 #301F79 #5D1F79

triadic

#301F79 #79301F #1F7930

tetradic

#301F79 #791F3B #68791F #1F795D

square

#301F79 #791F3B #68791F #1F795D

split-complementary

#301F79 #795D1F #3B791F

monochromatic

#0A0618 #1D1348 #301F79 #432BAA #5E43CF

Accessibility & contrast

On white

13.14

#301F79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.60

#301F79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F79

13.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F79	#FFFFFF	#000000	##FFFFFF
##301F79	1.00	13.14	1.60	13.14
#FFFFFF	13.14	1.00	21.00	1.00
#000000	1.60	21.00	1.00	21.00
##FFFFFF	13.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00337C

Deuteranopia (green-blind)

#002D77

Tritanopia (blue-blind)

#06374A

Achromatopsia (no color)

#303030

Design tokens & code

CSS

--color: #301f79;
/* rgb */ color: rgb(48, 31, 121);
/* oklch */ color: oklch(32.5% 0.144 283.6);

Tailwind

colors: {
  custom: {
    50: '#725ca1',
    500: '#301f79',
    950: '#000000',
  },
}

SCSS

$custom: #301f79;
$custom-light: #725ca1;
$custom-dark: #000000;

JSON

{
  "hex": "#301f79",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 121
  },
  "hsl": {
    "h": 251.333,
    "s": 59.211,
    "l": 29.804
  },
  "oklch": {
    "l": 0.32523,
    "c": 0.1437,
    "h": 283.6
  },
  "luminance": 0.02989
}

Semantic roles & 50–950 ramp

primary

#301F79

secondary

#99AC47

accent

#E245C5

background

#F7F5FA

surface

#EDE9F3

border

#C8C5CD

text

#08040F

muted

#7B797F

Preview Lab

Preview with #301F79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →