#301F74#301F74

#301F74 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.0% C 0.137 H 284.8°. Best body text is #FFFFFF at 13.34:1 contrast (WCAG AA passes).

Color values

HEX	#301F74
RGB	rgb(48, 31, 116)
HSL	hsl(252, 58%, 29%)
HSV	hsv(252, 73%, 45%)
CMYK	cmyk(58.6%, 73.3%, 0%, 54.5%)
CIE-LAB	lab(19.51, 32.52, -46.08)
CIE-LCH	lch(19.51, 56.40, 305.21°)
OKLab	oklab(32.03% 0.035 -0.1326)
OKLCH	oklch(32.03% 0.137 284.8)
XYZ	xyz(4.8603, 2.8690, 16.8173)
Luminance	0.0287 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F74 #63741F

analogous

#1F3974 #301F74 #5B1F74

triadic

#301F74 #74301F #1F7430

tetradic

#301F74 #741F39 #63741F #1F745B

square

#301F74 #741F39 #63741F #1F745B

split-complementary

#301F74 #745B1F #39741F

monochromatic

#0A0618 #1C1244 #301F74 #442CA4 #5D41CC

Accessibility & contrast

On white

13.34

#301F74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.57

#301F74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F74

13.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F74	#FFFFFF	#000000	##FFFFFF
##301F74	1.00	13.34	1.57	13.34
#FFFFFF	13.34	1.00	21.00	1.00
#000000	1.57	21.00	1.00	21.00
##FFFFFF	13.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003277

Deuteranopia (green-blind)

#002D72

Tritanopia (blue-blind)

#0F3547

Achromatopsia (no color)

#2F2F2F

Design tokens & code

CSS

--color: #301f74;
/* rgb */ color: rgb(48, 31, 116);
/* oklch */ color: oklch(32.0% 0.137 284.8);

Tailwind

colors: {
  custom: {
    50: '#715c9d',
    500: '#301f74',
    950: '#000000',
  },
}

SCSS

$custom: #301f74;
$custom-light: #715c9d;
$custom-dark: #000000;

JSON

{
  "hex": "#301f74",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 116
  },
  "hsl": {
    "h": 252,
    "s": 57.823,
    "l": 28.824
  },
  "oklch": {
    "l": 0.32028,
    "c": 0.13712,
    "h": 284.8
  },
  "luminance": 0.02869
}

Semantic roles & 50–950 ramp

primary

#301F74

secondary

#94A847

accent

#E147C2

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301F74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →