#301F69#301F69

#301F69 is a dark, vivid violet. Relative luminance 0.026; OKLCH L 31.0% C 0.122 H 287.6°. Best body text is #FFFFFF at 13.77:1 contrast (WCAG AA passes).

Color values

HEX	#301F69
RGB	rgb(48, 31, 105)
HSL	hsl(254, 54%, 27%)
HSV	hsv(254, 70%, 41%)
CMYK	cmyk(54.3%, 70.5%, 0%, 58.8%)
CIE-LAB	lab(18.49, 28.92, -40.62)
CIE-LCH	lch(18.49, 49.87, 305.45°)
OKLab	oklab(30.98% 0.0369 -0.1166)
OKLCH	oklch(30.98% 0.122 287.6)
XYZ	xyz(4.2580, 2.6281, 13.6448)
Luminance	0.0263 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F69 #58691F

analogous

#1F3369 #301F69 #551F69

triadic

#301F69 #69301F #1F6930

tetradic

#301F69 #691F33 #58691F #1F6955

square

#301F69 #691F33 #58691F #1F6955

split-complementary

#301F69 #69551F #33691F

monochromatic

#0B0718 #1A113A #301F69 #462D98 #5C3DC6

Accessibility & contrast

On white

13.77

#301F69 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.53

#301F69 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F69

13.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F69	#FFFFFF	#000000	##FFFFFF
##301F69	1.00	13.77	1.53	13.77
#FFFFFF	13.77	1.00	21.00	1.00
#000000	1.53	21.00	1.00	21.00
##FFFFFF	13.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002F6B

Deuteranopia (green-blind)

#002B68

Tritanopia (blue-blind)

#1B3141

Achromatopsia (no color)

#2D2D2D

Design tokens & code

CSS

--color: #301f69;
/* rgb */ color: rgb(48, 31, 105);
/* oklch */ color: oklch(31.0% 0.122 287.6);

Tailwind

colors: {
  custom: {
    50: '#6f5c95',
    500: '#301f69',
    950: '#000000',
  },
}

SCSS

$custom: #301f69;
$custom-light: #6f5c95;
$custom-dark: #000000;

JSON

{
  "hex": "#301f69",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 105
  },
  "hsl": {
    "h": 253.784,
    "s": 54.412,
    "l": 26.667
  },
  "oklch": {
    "l": 0.30978,
    "c": 0.12228,
    "h": 287.6
  },
  "luminance": 0.02628
}

Semantic roles & 50–950 ramp

primary

#301F69

secondary

#899D47

accent

#DE4ABC

background

#F6F5F9

surface

#ECE9F2

border

#C7C5CC

text

#08040D

muted

#7B797E

Preview Lab

Preview with #301F69

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →