#301E9B#301E9B
#301E9B is a dark, vivid blue. Relative luminance 0.039; OKLCH L 36.0% C 0.187 H 277.9°. Best body text is #FFFFFF at 11.77:1 contrast (WCAG AA passes).
Color values
| HEX | #301E9B |
|---|---|
| RGB | rgb(48, 30, 155) |
| HSL | hsl(249, 68%, 36%) |
| HSV | hsv(249, 81%, 61%) |
| CMYK | cmyk(69%, 80.6%, 0%, 39.2%) |
| CIE-LAB | lab(23.41, 45.50, -64.12) |
| CIE-LCH | lch(23.41, 78.62, 305.36°) |
| OKLab | oklab(36% 0.0257 -0.1853) |
| OKLCH | oklch(36% 0.187 277.9) |
| XYZ | xyz(7.5977, 3.9228, 31.3608) |
| Luminance | 0.0392 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Royal
#0C1793
ΔE00 3.28
Indigo Blue
#3A18B1
ΔE00 3.34
Cobalt Blue
#030AA7
ΔE00 3.96
Royal Blue (survey)
#0504AA
ΔE00 4.37
Ultramarine
#2000B1
ΔE00 4.41
Indigo (survey)
#380282
ΔE00 5.70
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#301E9B #899B1E
analogous
#1E4B9B #301E9B #6F1E9B
triadic
#301E9B #9B301E #1E9B30
tetradic
#301E9B #9B1E4B #899B1E #1E9B6F
square
#301E9B #9B1E4B #899B1E #1E9B6F
split-complementary
#301E9B #9B6F1E #4B9B1E
monochromatic
#100A34 #201468 #301E9B #4028CE #6955DE
Accessibility & contrast
On white
11.77
#301E9B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.78
#301E9B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #301E9B
11.77:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##301E9B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##301E9B | 1.00 | 11.77 | 1.78 | 11.77 |
| #FFFFFF | 11.77 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.78 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.77 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#003D9E
Deuteranopia (green-blind)
#003399
Tritanopia (blue-blind)
#00445D
Achromatopsia (no color)
#383838
Design tokens & code
CSS
--color: #301e9b; /* rgb */ color: rgb(48, 30, 155); /* oklch */ color: oklch(36.0% 0.187 277.9);
Tailwind
colors: {
custom: {
50: '#795eba',
500: '#301e9b',
950: '#000000',
},
}SCSS
$custom: #301e9b; $custom-light: #795eba; $custom-dark: #000000;
JSON
{
"hex": "#301e9b",
"rgb": {
"r": 48,
"g": 30,
"b": 155
},
"hsl": {
"h": 248.64,
"s": 67.568,
"l": 36.275
},
"oklch": {
"l": 0.36003,
"c": 0.18703,
"h": 277.9
},
"luminance": 0.03923
}Semantic roles & 50–950 ramp
primary
#301E9B
secondary
#B2C253
accent
#EA3DD2
background
#F8F5FB
surface
#EFE9F6
border
#CAC5D0
text
#0A0412
muted
#7C7981