#301D9A#301D9A
#301D9A is a dark, vivid blue. Relative luminance 0.038; OKLCH L 35.8% C 0.187 H 278.1°. Best body text is #FFFFFF at 11.88:1 contrast (WCAG AA passes).
Color values
| HEX | #301D9A |
|---|---|
| RGB | rgb(48, 29, 154) |
| HSL | hsl(249, 68%, 36%) |
| HSV | hsv(249, 81%, 60%) |
| CMYK | cmyk(68.8%, 81.2%, 0%, 39.6%) |
| CIE-LAB | lab(23.13, 45.67, -63.98) |
| CIE-LCH | lch(23.13, 78.61, 305.52°) |
| OKLab | oklab(35.77% 0.0264 -0.1848) |
| OKLCH | oklch(35.77% 0.187 278.1) |
| XYZ | xyz(7.4891, 3.8396, 30.9120) |
| Luminance | 0.0384 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Royal
#0C1793
ΔE00 3.17
Indigo Blue
#3A18B1
ΔE00 3.42
Cobalt Blue
#030AA7
ΔE00 3.88
Royal Blue (survey)
#0504AA
ΔE00 4.29
Ultramarine
#2000B1
ΔE00 4.35
Indigo (survey)
#380282
ΔE00 5.46
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#301D9A #879A1D
analogous
#1D489A #301D9A #6E1D9A
triadic
#301D9A #9A301D #1D9A30
tetradic
#301D9A #9A1D48 #879A1D #1D9A6E
square
#301D9A #9A1D48 #879A1D #1D9A6E
split-complementary
#301D9A #9A6E1D #489A1D
monochromatic
#100A33 #201366 #301D9A #4027CE #6853DF
Accessibility & contrast
On white
11.88
#301D9A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.77
#301D9A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #301D9A
11.88:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##301D9A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##301D9A | 1.00 | 11.88 | 1.77 | 11.88 |
| #FFFFFF | 11.88 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.77 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.88 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#003C9D
Deuteranopia (green-blind)
#003298
Tritanopia (blue-blind)
#00435C
Achromatopsia (no color)
#373737
Design tokens & code
CSS
--color: #301d9a; /* rgb */ color: rgb(48, 29, 154); /* oklch */ color: oklch(35.8% 0.187 278.1);
Tailwind
colors: {
custom: {
50: '#795db9',
500: '#301d9a',
950: '#000000',
},
}SCSS
$custom: #301d9a; $custom-light: #795db9; $custom-dark: #000000;
JSON
{
"hex": "#301d9a",
"rgb": {
"r": 48,
"g": 29,
"b": 154
},
"hsl": {
"h": 249.12,
"s": 68.306,
"l": 35.882
},
"oklch": {
"l": 0.35774,
"c": 0.18669,
"h": 278.1
},
"luminance": 0.0384
}Semantic roles & 50–950 ramp
primary
#301D9A
secondary
#B1C251
accent
#EB3DD1
background
#F8F5FB
surface
#EFE9F6
border
#CAC5D0
text
#0A0412
muted
#7C7981