#301D95#301D95

#301D95 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.2% C 0.181 H 278.9°. Best body text is #FFFFFF at 12.10:1 contrast (WCAG AA passes).

Color values

HEX	#301D95
RGB	rgb(48, 29, 149)
HSL	hsl(250, 67%, 35%)
HSV	hsv(250, 81%, 58%)
CMYK	cmyk(67.8%, 80.5%, 0%, 41.6%)
CIE-LAB	lab(22.57, 44.14, -61.83)
CIE-LCH	lch(22.57, 75.97, 305.52°)
OKLab	oklab(35.22% 0.0279 -0.1786)
OKLCH	oklch(35.22% 0.181 278.9)
XYZ	xyz(7.0814, 3.6764, 28.7644)
Luminance	0.0368 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D95 #82951D

analogous

#1D4695 #301D95 #6C1D95

triadic

#301D95 #95301D #1D9530

tetradic

#301D95 #951D46 #82951D #1D956C

square

#301D95 #951D46 #82951D #1D956C

split-complementary

#301D95 #956C1D #46951D

monochromatic

#0F092F #1F1362 #301D95 #4127C8 #6650DD

Accessibility & contrast

On white

12.10

#301D95 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.74

#301D95 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D95

12.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D95	#FFFFFF	#000000	##FFFFFF
##301D95	1.00	12.10	1.74	12.10
#FFFFFF	12.10	1.00	21.00	1.00
#000000	1.74	21.00	1.00	21.00
##FFFFFF	12.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A98

Deuteranopia (green-blind)

#003193

Tritanopia (blue-blind)

#004159

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301d95;
/* rgb */ color: rgb(48, 29, 149);
/* oklch */ color: oklch(35.2% 0.181 278.9);

Tailwind

colors: {
  custom: {
    50: '#785db5',
    500: '#301d95',
    950: '#000000',
  },
}

SCSS

$custom: #301d95;
$custom-light: #785db5;
$custom-dark: #000000;

JSON

{
  "hex": "#301d95",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 149
  },
  "hsl": {
    "h": 249.5,
    "s": 67.416,
    "l": 34.902
  },
  "oklch": {
    "l": 0.35218,
    "c": 0.18073,
    "h": 278.9
  },
  "luminance": 0.03677
}

Semantic roles & 50–950 ramp

primary

#301D95

secondary

#AEC04E

accent

#EA3DCF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301D95

Body copy rendered with the generated semantic roles for this colour.

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