#301D89#301D89

#301D89 is a dark, vivid violet. Relative luminance 0.033; OKLCH L 33.9% C 0.166 H 280.9°. Best body text is #FFFFFF at 12.63:1 contrast (WCAG AA passes).

Color values

HEX	#301D89
RGB	rgb(48, 29, 137)
HSL	hsl(251, 65%, 33%)
HSV	hsv(251, 79%, 54%)
CMYK	cmyk(65%, 78.8%, 0%, 46.3%)
CIE-LAB	lab(21.26, 40.39, -56.54)
CIE-LCH	lch(21.26, 69.48, 305.54°)
OKLab	oklab(33.91% 0.0313 -0.1632)
OKLCH	oklch(33.91% 0.166 280.9)
XYZ	xyz(6.1722, 3.3128, 23.9762)
Luminance	0.0331 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D89 #76891D

analogous

#1D4089 #301D89 #661D89

triadic

#301D89 #89301D #1D8930

tetradic

#301D89 #891D40 #76891D #1D8966

square

#301D89 #891D40 #76891D #1D8966

split-complementary

#301D89 #89661D #40891D

monochromatic

#0D0824 #1E1256 #301D89 #4228BC #6148D8

Accessibility & contrast

On white

12.63

#301D89 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.66

#301D89 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D89

12.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D89	#FFFFFF	#000000	##FFFFFF
##301D89	1.00	12.63	1.66	12.63
#FFFFFF	12.63	1.00	21.00	1.00
#000000	1.66	21.00	1.00	21.00
##FFFFFF	12.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00378C

Deuteranopia (green-blind)

#002F87

Tritanopia (blue-blind)

#003D52

Achromatopsia (no color)

#333333

Design tokens & code

CSS

--color: #301d89;
/* rgb */ color: rgb(48, 29, 137);
/* oklch */ color: oklch(33.9% 0.166 280.9);

Tailwind

colors: {
  custom: {
    50: '#755cad',
    500: '#301d89',
    950: '#000000',
  },
}

SCSS

$custom: #301d89;
$custom-light: #755cad;
$custom-dark: #000000;

JSON

{
  "hex": "#301d89",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 137
  },
  "hsl": {
    "h": 250.556,
    "s": 65.06,
    "l": 32.549
  },
  "oklch": {
    "l": 0.33909,
    "c": 0.16614,
    "h": 280.9
  },
  "luminance": 0.03313
}

Semantic roles & 50–950 ramp

primary

#301D89

secondary

#A6BA47

accent

#E840CA

background

#F7F5FA

surface

#EEE9F4

border

#C9C5CE

text

#090410

muted

#7B797F

Preview Lab

Preview with #301D89

Body copy rendered with the generated semantic roles for this colour.

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