#301D86#301D86
#301D86 is a dark, vivid violet. Relative luminance 0.032; OKLCH L 33.6% C 0.162 H 281.4°. Best body text is #FFFFFF at 12.76:1 contrast (WCAG AA passes).
Color values
| HEX | #301D86 |
|---|---|
| RGB | rgb(48, 29, 134) |
| HSL | hsl(251, 64%, 32%) |
| HSV | hsv(251, 78%, 53%) |
| CMYK | cmyk(64.2%, 78.4%, 0%, 47.5%) |
| CIE-LAB | lab(20.93, 39.44, -55.19) |
| CIE-LCH | lch(20.93, 67.83, 305.55°) |
| OKLab | oklab(33.59% 0.0322 -0.1592) |
| OKLCH | oklch(33.59% 0.162 281.4) |
| XYZ | xyz(5.9600, 3.2279, 22.8586) |
| Luminance | 0.0323 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Royal
#0C1793
ΔE00 3.61
Indigo (survey)
#380282
ΔE00 4.39
Midnight Blue
#191970
ΔE00 4.40
Darkblue
#00008B
ΔE00 5.67
Cobalt Blue
#030AA7
ΔE00 5.77
Navy
#000080
ΔE00 6.03
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#301D86 #73861D
analogous
#1D3F86 #301D86 #651D86
triadic
#301D86 #86301D #1D8630
tetradic
#301D86 #861D3F #73861D #1D8665
square
#301D86 #861D3F #73861D #1D8665
split-complementary
#301D86 #86651D #3F861D
monochromatic
#0C0721 #1E1254 #301D86 #4228B8 #6146D7
Accessibility & contrast
On white
12.76
#301D86 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.65
#301D86 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #301D86
12.76:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##301D86 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##301D86 | 1.00 | 12.76 | 1.65 | 12.76 |
| #FFFFFF | 12.76 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 12.76 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#003689
Deuteranopia (green-blind)
#002E84
Tritanopia (blue-blind)
#003B50
Achromatopsia (no color)
#323232
Design tokens & code
CSS
--color: #301d86; /* rgb */ color: rgb(48, 29, 134); /* oklch */ color: oklch(33.6% 0.162 281.4);
Tailwind
colors: {
custom: {
50: '#745caa',
500: '#301d86',
950: '#000000',
},
}SCSS
$custom: #301d86; $custom-light: #745caa; $custom-dark: #000000;
JSON
{
"hex": "#301d86",
"rgb": {
"r": 48,
"g": 29,
"b": 134
},
"hsl": {
"h": 250.857,
"s": 64.417,
"l": 31.961
},
"oklch": {
"l": 0.33588,
"c": 0.16243,
"h": 281.4
},
"luminance": 0.03228
}Semantic roles & 50–950 ramp
primary
#301D86
secondary
#A4B946
accent
#E740C9
background
#F7F5FA
surface
#EEE9F4
border
#C9C5CE
text
#090410
muted
#7B797F