#301D7F#301D7F

#301D7F is a dark, vivid violet. Relative luminance 0.030; OKLCH L 32.9% C 0.154 H 282.8°. Best body text is #FFFFFF at 13.06:1 contrast (WCAG AA passes).

Color values

HEX	#301D7F
RGB	rgb(48, 29, 127)
HSL	hsl(252, 63%, 31%)
HSV	hsv(252, 77%, 50%)
CMYK	cmyk(62.2%, 77.2%, 0%, 50.2%)
CIE-LAB	lab(20.20, 37.22, -51.98)
CIE-LCH	lch(20.20, 63.93, 305.61°)
OKLab	oklab(32.85% 0.034 -0.1498)
OKLCH	oklch(32.85% 0.154 282.8)
XYZ	xyz(5.4879, 3.0390, 20.3720)
Luminance	0.0304 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D7F #6C7F1D

analogous

#1D3B7F #301D7F #611D7F

triadic

#301D7F #7F301D #1D7F30

tetradic

#301D7F #7F1D3B #6C7F1D #1D7F61

square

#301D7F #7F1D3B #6C7F1D #1D7F61

split-complementary

#301D7F #7F611D #3B7F1D

monochromatic

#0A061B #1D124D #301D7F #4328B1 #5F42D4

Accessibility & contrast

On white

13.06

#301D7F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.61

#301D7F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D7F

13.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D7F	#FFFFFF	#000000	##FFFFFF
##301D7F	1.00	13.06	1.61	13.06
#FFFFFF	13.06	1.00	21.00	1.00
#000000	1.61	21.00	1.00	21.00
##FFFFFF	13.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003482

Deuteranopia (green-blind)

#002D7D

Tritanopia (blue-blind)

#00394C

Achromatopsia (no color)

#313131

Design tokens & code

CSS

--color: #301d7f;
/* rgb */ color: rgb(48, 29, 127);
/* oklch */ color: oklch(32.9% 0.154 282.8);

Tailwind

colors: {
  custom: {
    50: '#735ca5',
    500: '#301d7f',
    950: '#000000',
  },
}

SCSS

$custom: #301d7f;
$custom-light: #735ca5;
$custom-dark: #000000;

JSON

{
  "hex": "#301d7f",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 127
  },
  "hsl": {
    "h": 251.633,
    "s": 62.821,
    "l": 30.588
  },
  "oklch": {
    "l": 0.3285,
    "c": 0.15366,
    "h": 282.8
  },
  "luminance": 0.03039
}

Semantic roles & 50–950 ramp

primary

#301D7F

secondary

#9DB245

accent

#E642C6

background

#F7F5FA

surface

#EDE9F4

border

#C8C5CE

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301D7F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →