#301D7E#301D7E

#301D7E is a dark, vivid violet. Relative luminance 0.030; OKLCH L 32.7% C 0.152 H 283.0°. Best body text is #FFFFFF at 13.10:1 contrast (WCAG AA passes).

Color values

HEX	#301D7E
RGB	rgb(48, 29, 126)
HSL	hsl(252, 63%, 30%)
HSV	hsv(252, 77%, 49%)
CMYK	cmyk(61.9%, 77%, 0%, 50.6%)
CIE-LAB	lab(20.10, 36.90, -51.51)
CIE-LCH	lch(20.10, 63.37, 305.62°)
OKLab	oklab(32.75% 0.0343 -0.1485)
OKLCH	oklch(32.75% 0.152 283)
XYZ	xyz(5.4230, 3.0131, 20.0304)
Luminance	0.0301 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D7E #6B7E1D

analogous

#1D3A7E #301D7E #611D7E

triadic

#301D7E #7E301D #1D7E30

tetradic

#301D7E #7E1D3A #6B7E1D #1D7E61

square

#301D7E #7E1D3A #6B7E1D #1D7E61

split-complementary

#301D7E #7E611D #3A7E1D

monochromatic

#0A061B #1D124C #301D7E #4328B0 #5E42D3

Accessibility & contrast

On white

13.10

#301D7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.60

#301D7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D7E

13.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D7E	#FFFFFF	#000000	##FFFFFF
##301D7E	1.00	13.10	1.60	13.10
#FFFFFF	13.10	1.00	21.00	1.00
#000000	1.60	21.00	1.00	21.00
##FFFFFF	13.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003481

Deuteranopia (green-blind)

#002D7C

Tritanopia (blue-blind)

#00384C

Achromatopsia (no color)

#313131

Design tokens & code

CSS

--color: #301d7e;
/* rgb */ color: rgb(48, 29, 126);
/* oklch */ color: oklch(32.7% 0.152 283.0);

Tailwind

colors: {
  custom: {
    50: '#735ba4',
    500: '#301d7e',
    950: '#000000',
  },
}

SCSS

$custom: #301d7e;
$custom-light: #735ba4;
$custom-dark: #000000;

JSON

{
  "hex": "#301d7e",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 126
  },
  "hsl": {
    "h": 251.753,
    "s": 62.581,
    "l": 30.392
  },
  "oklch": {
    "l": 0.32746,
    "c": 0.15239,
    "h": 283
  },
  "luminance": 0.03013
}

Semantic roles & 50–950 ramp

primary

#301D7E

secondary

#9CB145

accent

#E642C6

background

#F7F5FA

surface

#EDE9F4

border

#C8C5CE

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301D7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →