#301D79#301D79

#301D79 is a dark, vivid violet. Relative luminance 0.029; OKLCH L 32.2% C 0.146 H 284.1°. Best body text is #FFFFFF at 13.31:1 contrast (WCAG AA passes).

Color values

HEX	#301D79
RGB	rgb(48, 29, 121)
HSL	hsl(252, 61%, 29%)
HSV	hsv(252, 76%, 47%)
CMYK	cmyk(60.3%, 76%, 0%, 52.5%)
CIE-LAB	lab(19.59, 35.30, -49.16)
CIE-LCH	lch(19.59, 60.52, 305.68°)
OKLab	oklab(32.23% 0.0356 -0.1416)
OKLCH	oklch(32.23% 0.146 284.1)
XYZ	xyz(5.1084, 2.8873, 18.3736)
Luminance	0.0289 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D79 #66791D

analogous

#1D3879 #301D79 #5E1D79

triadic

#301D79 #79301D #1D7930

tetradic

#301D79 #791D38 #66791D #1D795E

square

#301D79 #791D38 #66791D #1D795E

split-complementary

#301D79 #795E1D #38791D

monochromatic

#0A0619 #1C1148 #301D79 #4429AA #5D3FD1

Accessibility & contrast

On white

13.31

#301D79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.58

#301D79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D79

13.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D79	#FFFFFF	#000000	##FFFFFF
##301D79	1.00	13.31	1.58	13.31
#FFFFFF	13.31	1.00	21.00	1.00
#000000	1.58	21.00	1.00	21.00
##FFFFFF	13.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00327C

Deuteranopia (green-blind)

#002C77

Tritanopia (blue-blind)

#073649

Achromatopsia (no color)

#2F2F2F

Design tokens & code

CSS

--color: #301d79;
/* rgb */ color: rgb(48, 29, 121);
/* oklch */ color: oklch(32.2% 0.146 284.1);

Tailwind

colors: {
  custom: {
    50: '#725ba1',
    500: '#301d79',
    950: '#000000',
  },
}

SCSS

$custom: #301d79;
$custom-light: #725ba1;
$custom-dark: #000000;

JSON

{
  "hex": "#301d79",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 121
  },
  "hsl": {
    "h": 252.391,
    "s": 61.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.32232,
    "c": 0.146,
    "h": 284.1
  },
  "luminance": 0.02888
}

Semantic roles & 50–950 ramp

primary

#301D79

secondary

#97AD45

accent

#E443C3

background

#F7F5FA

surface

#EDE9F3

border

#C8C5CD

text

#09040F

muted

#7B797F

Preview Lab

Preview with #301D79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →