#301D74#301D74

#301D74 is a dark, vivid violet. Relative luminance 0.028; OKLCH L 31.7% C 0.140 H 285.3°. Best body text is #FFFFFF at 13.52:1 contrast (WCAG AA passes).

Color values

HEX	#301D74
RGB	rgb(48, 29, 116)
HSL	hsl(253, 60%, 28%)
HSV	hsv(253, 75%, 45%)
CMYK	cmyk(58.6%, 75%, 0%, 54.5%)
CIE-LAB	lab(19.09, 33.69, -46.77)
CIE-LCH	lch(19.09, 57.65, 305.77°)
OKLab	oklab(31.73% 0.0367 -0.1346)
OKLCH	oklch(31.73% 0.14 285.3)
XYZ	xyz(4.8097, 2.7678, 16.8004)
Luminance	0.0277 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D74 #61741D

analogous

#1D3574 #301D74 #5B1D74

triadic

#301D74 #74301D #1D7430

tetradic

#301D74 #741D35 #61741D #1D745B

square

#301D74 #741D35 #61741D #1D745B

split-complementary

#301D74 #745B1D #35741D

monochromatic

#0A0618 #1C1143 #301D74 #4429A5 #5D3DCE

Accessibility & contrast

On white

13.52

#301D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.55

#301D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D74

13.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D74	#FFFFFF	#000000	##FFFFFF
##301D74	1.00	13.52	1.55	13.52
#FFFFFF	13.52	1.00	21.00	1.00
#000000	1.55	21.00	1.00	21.00
##FFFFFF	13.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003177

Deuteranopia (green-blind)

#002C72

Tritanopia (blue-blind)

#0F3446

Achromatopsia (no color)

#2E2E2E

Design tokens & code

CSS

--color: #301d74;
/* rgb */ color: rgb(48, 29, 116);
/* oklch */ color: oklch(31.7% 0.140 285.3);

Tailwind

colors: {
  custom: {
    50: '#715b9d',
    500: '#301d74',
    950: '#000000',
  },
}

SCSS

$custom: #301d74;
$custom-light: #715b9d;
$custom-dark: #000000;

JSON

{
  "hex": "#301d74",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 253.103,
    "s": 60,
    "l": 28.431
  },
  "oklch": {
    "l": 0.31727,
    "c": 0.13953,
    "h": 285.3
  },
  "luminance": 0.02768
}

Semantic roles & 50–950 ramp

primary

#301D74

secondary

#92A845

accent

#E345C1

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →