#301D71#301D71

#301D71 is a dark, vivid violet. Relative luminance 0.027; OKLCH L 31.4% C 0.136 H 286.0°. Best body text is #FFFFFF at 13.64:1 contrast (WCAG AA passes).

Color values

HEX	#301D71
RGB	rgb(48, 29, 113)
HSL	hsl(254, 59%, 28%)
HSV	hsv(254, 74%, 44%)
CMYK	cmyk(57.5%, 74.3%, 0%, 55.7%)
CIE-LAB	lab(18.80, 32.73, -45.32)
CIE-LCH	lch(18.80, 55.90, 305.84°)
OKLab	oklab(31.43% 0.0374 -0.1303)
OKLCH	oklch(31.43% 0.136 286)
XYZ	xyz(4.6380, 2.6991, 15.8962)
Luminance	0.0270 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D71 #5E711D

analogous

#1D3471 #301D71 #5A1D71

triadic

#301D71 #71301D #1D7130

tetradic

#301D71 #711D34 #5E711D #1D715A

square

#301D71 #711D34 #5E711D #1D715A

split-complementary

#301D71 #715A1D #34711D

monochromatic

#0A0618 #1B1140 #301D71 #4529A2 #5C3CCD

Accessibility & contrast

On white

13.64

#301D71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.54

#301D71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D71

13.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D71	#FFFFFF	#000000	##FFFFFF
##301D71	1.00	13.64	1.54	13.64
#FFFFFF	13.64	1.00	21.00	1.00
#000000	1.54	21.00	1.00	21.00
##FFFFFF	13.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003073

Deuteranopia (green-blind)

#002B6F

Tritanopia (blue-blind)

#133345

Achromatopsia (no color)

#2E2E2E

Design tokens & code

CSS

--color: #301d71;
/* rgb */ color: rgb(48, 29, 113);
/* oklch */ color: oklch(31.4% 0.136 286.0);

Tailwind

colors: {
  custom: {
    50: '#705b9b',
    500: '#301d71',
    950: '#000000',
  },
}

SCSS

$custom: #301d71;
$custom-light: #705b9b;
$custom-dark: #000000;

JSON

{
  "hex": "#301d71",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 113
  },
  "hsl": {
    "h": 253.571,
    "s": 59.155,
    "l": 27.843
  },
  "oklch": {
    "l": 0.3143,
    "c": 0.13561,
    "h": 286
  },
  "luminance": 0.02699
}

Semantic roles & 50–950 ramp

primary

#301D71

secondary

#8FA544

accent

#E245BF

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301D71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →