#301D4D#301D4D

#301D4D is a dark, moderate violet. Relative luminance 0.020; OKLCH L 28.2% C 0.086 H 299.1°. Best body text is #FFFFFF at 14.91:1 contrast (WCAG AA passes).

Color values

HEX	#301D4D
RGB	rgb(48, 29, 77)
HSL	hsl(264, 45%, 21%)
HSV	hsv(264, 62%, 30%)
CMYK	cmyk(37.7%, 62.3%, 0%, 69.8%)
CIE-LAB	lab(15.71, 21.29, -26.41)
CIE-LCH	lch(15.71, 33.92, 308.87°)
OKLab	oklab(28.23% 0.0416 -0.0748)
OKLCH	oklch(28.23% 0.086 299.1)
XYZ	xyz(2.9975, 2.0429, 7.2561)
Luminance	0.0204 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D4D #3A4D1D

analogous

#1D224D #301D4D #481D4D

triadic

#301D4D #4D301D #1D4D30

tetradic

#301D4D #4D1D22 #3A4D1D #1D4D48

square

#301D4D #4D1D22 #3A4D1D #1D4D48

split-complementary

#301D4D #4D481D #224D1D

monochromatic

#0E0816 #140C21 #301D4D #4C2E79 #673EA6

Accessibility & contrast

On white

14.91

#301D4D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.41

#301D4D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D4D

14.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D4D	#FFFFFF	#000000	##FFFFFF
##301D4D	1.00	14.91	1.41	14.91
#FFFFFF	14.91	1.00	21.00	1.00
#000000	1.41	21.00	1.00	21.00
##FFFFFF	14.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#07274F

Deuteranopia (green-blind)

#0E274C

Tritanopia (blue-blind)

#2A2731

Achromatopsia (no color)

#272727

Design tokens & code

CSS

--color: #301d4d;
/* rgb */ color: rgb(48, 29, 77);
/* oklch */ color: oklch(28.2% 0.086 299.1);

Tailwind

colors: {
  custom: {
    50: '#6b5a7f',
    500: '#301d4d',
    950: '#000000',
  },
}

SCSS

$custom: #301d4d;
$custom-light: #6b5a7f;
$custom-dark: #000000;

JSON

{
  "hex": "#301d4d",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 77
  },
  "hsl": {
    "h": 263.75,
    "s": 45.283,
    "l": 20.784
  },
  "oklch": {
    "l": 0.28233,
    "c": 0.0856,
    "h": 299.1
  },
  "luminance": 0.02043
}

Semantic roles & 50–950 ramp

primary

#301D4D

secondary

#698244

accent

#D553A1

background

#F6F5F7

surface

#EBE9EE

border

#C6C5C9

text

#07030A

muted

#7A787C

Preview Lab

Preview with #301D4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →