#301C81#301C81
#301C81 is a dark, vivid violet. Relative luminance 0.030; OKLCH L 32.9% C 0.157 H 282.6°. Best body text is #FFFFFF at 13.05:1 contrast (WCAG AA passes).
Color values
| HEX | #301C81 |
|---|---|
| RGB | rgb(48, 28, 129) |
| HSL | hsl(252, 64%, 31%) |
| HSV | hsv(252, 78%, 51%) |
| CMYK | cmyk(62.8%, 78.3%, 0%, 49.4%) |
| CIE-LAB | lab(20.22, 38.40, -53.21) |
| CIE-LCH | lch(20.22, 65.62, 305.81°) |
| OKLab | oklab(32.93% 0.0342 -0.1534) |
| OKLCH | oklch(32.93% 0.157 282.6) |
| XYZ | xyz(5.5954, 3.0435, 21.0572) |
| Luminance | 0.0304 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Midnight Blue
#191970
ΔE00 3.88
Royal
#0C1793
ΔE00 4.08
Indigo (survey)
#380282
ΔE00 4.20
Darkblue
#00008B
ΔE00 5.73
Navy
#000080
ΔE00 5.89
Indigo
#4B0082
ΔE00 5.91
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#301C81 #6D811C
analogous
#1C3A81 #301C81 #621C81
triadic
#301C81 #81301C #1C8130
tetradic
#301C81 #811C3A #6D811C #1C8162
square
#301C81 #811C3A #6D811C #1C8162
split-complementary
#301C81 #81621C #3A811C
monochromatic
#0B061C #1D114F #301C81 #4327B3 #5F42D6
Accessibility & contrast
On white
13.05
#301C81 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.61
#301C81 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #301C81
13.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##301C81 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##301C81 | 1.00 | 13.05 | 1.61 | 13.05 |
| #FFFFFF | 13.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 13.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#003484
Deuteranopia (green-blind)
#002D7F
Tritanopia (blue-blind)
#00394D
Achromatopsia (no color)
#313131
Design tokens & code
CSS
--color: #301c81; /* rgb */ color: rgb(48, 28, 129); /* oklch */ color: oklch(32.9% 0.157 282.6);
Tailwind
colors: {
custom: {
50: '#735ba7',
500: '#301c81',
950: '#000000',
},
}SCSS
$custom: #301c81; $custom-light: #735ba7; $custom-dark: #000000;
JSON
{
"hex": "#301c81",
"rgb": {
"r": 48,
"g": 28,
"b": 129
},
"hsl": {
"h": 251.881,
"s": 64.331,
"l": 30.784
},
"oklch": {
"l": 0.32926,
"c": 0.15721,
"h": 282.6
},
"luminance": 0.03044
}Semantic roles & 50–950 ramp
primary
#301C81
secondary
#9EB444
accent
#E740C6
background
#F7F5FA
surface
#EDE9F4
border
#C8C5CE
text
#090410
muted
#7B797F