#301C74#301C74

#301C74 is a dark, vivid violet. Relative luminance 0.027; OKLCH L 31.6% C 0.141 H 285.5°. Best body text is #FFFFFF at 13.60:1 contrast (WCAG AA passes).

Color values

HEX	#301C74
RGB	rgb(48, 28, 116)
HSL	hsl(254, 61%, 28%)
HSV	hsv(254, 76%, 45%)
CMYK	cmyk(58.6%, 75.9%, 0%, 54.5%)
CIE-LAB	lab(18.88, 34.27, -47.11)
CIE-LCH	lch(18.88, 58.25, 306.03°)
OKLab	oklab(31.58% 0.0376 -0.1356)
OKLCH	oklch(31.58% 0.141 285.5)
XYZ	xyz(4.7856, 2.7196, 16.7924)
Luminance	0.0272 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C74 #60741C

analogous

#1C3474 #301C74 #5C1C74

triadic

#301C74 #74301C #1C7430

tetradic

#301C74 #741C34 #60741C #1C745C

square

#301C74 #741C34 #60741C #1C745C

split-complementary

#301C74 #745C1C #34741C

monochromatic

#0A0619 #1C1043 #301C74 #4428A5 #5D3BD0

Accessibility & contrast

On white

13.60

#301C74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.54

#301C74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C74

13.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C74	#FFFFFF	#000000	##FFFFFF
##301C74	1.00	13.60	1.54	13.60
#FFFFFF	13.60	1.00	21.00	1.00
#000000	1.54	21.00	1.00	21.00
##FFFFFF	13.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003077

Deuteranopia (green-blind)

#002B72

Tritanopia (blue-blind)

#103446

Achromatopsia (no color)

#2E2E2E

Design tokens & code

CSS

--color: #301c74;
/* rgb */ color: rgb(48, 28, 116);
/* oklch */ color: oklch(31.6% 0.141 285.5);

Tailwind

colors: {
  custom: {
    50: '#715a9d',
    500: '#301c74',
    950: '#000000',
  },
}

SCSS

$custom: #301c74;
$custom-light: #715a9d;
$custom-dark: #000000;

JSON

{
  "hex": "#301c74",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 116
  },
  "hsl": {
    "h": 253.636,
    "s": 61.111,
    "l": 28.235
  },
  "oklch": {
    "l": 0.31582,
    "c": 0.14071,
    "h": 285.5
  },
  "luminance": 0.0272
}

Semantic roles & 50–950 ramp

primary

#301C74

secondary

#91A843

accent

#E444C0

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301C74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →