#301C70#301C70

#301C70 is a dark, vivid violet. Relative luminance 0.026; OKLCH L 31.2% C 0.136 H 286.5°. Best body text is #FFFFFF at 13.76:1 contrast (WCAG AA passes).

Color values

HEX	#301C70
RGB	rgb(48, 28, 112)
HSL	hsl(254, 60%, 27%)
HSV	hsv(254, 75%, 44%)
CMYK	cmyk(57.1%, 75%, 0%, 56.1%)
CIE-LAB	lab(18.49, 32.99, -45.17)
CIE-LCH	lch(18.49, 55.94, 306.14°)
OKLab	oklab(31.18% 0.0386 -0.1299)
OKLCH	oklch(31.18% 0.136 286.5)
XYZ	xyz(4.5579, 2.6285, 15.5933)
Luminance	0.0263 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C70 #5C701C

analogous

#1C3270 #301C70 #5A1C70

triadic

#301C70 #70301C #1C7030

tetradic

#301C70 #701C32 #5C701C #1C705A

square

#301C70 #701C32 #5C701C #1C705A

split-complementary

#301C70 #705A1C #32701C

monochromatic

#0A0618 #1B103F #301C70 #4528A1 #5C39CD

Accessibility & contrast

On white

13.76

#301C70 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.53

#301C70 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C70

13.76:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C70	#FFFFFF	#000000	##FFFFFF
##301C70	1.00	13.76	1.53	13.76
#FFFFFF	13.76	1.00	21.00	1.00
#000000	1.53	21.00	1.00	21.00
##FFFFFF	13.76	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002F72

Deuteranopia (green-blind)

#002B6E

Tritanopia (blue-blind)

#153244

Achromatopsia (no color)

#2D2D2D

Design tokens & code

CSS

--color: #301c70;
/* rgb */ color: rgb(48, 28, 112);
/* oklch */ color: oklch(31.2% 0.136 286.5);

Tailwind

colors: {
  custom: {
    50: '#705a9a',
    500: '#301c70',
    950: '#000000',
  },
}

SCSS

$custom: #301c70;
$custom-light: #705a9a;
$custom-dark: #000000;

JSON

{
  "hex": "#301c70",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 112
  },
  "hsl": {
    "h": 254.286,
    "s": 60,
    "l": 27.451
  },
  "oklch": {
    "l": 0.31182,
    "c": 0.13551,
    "h": 286.5
  },
  "luminance": 0.02629
}

Semantic roles & 50–950 ramp

primary

#301C70

secondary

#8DA543

accent

#E345BD

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301C70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →