#301C18#301C18

#301C18 is a dark, muted red. Relative luminance 0.015; OKLCH L 25.1% C 0.033 H 31.8°. Best body text is #FFFFFF at 16.09:1 contrast (WCAG AA passes).

Color values

HEX	#301C18
RGB	rgb(48, 28, 24)
HSL	hsl(10, 33%, 14%)
HSV	hsv(10, 50%, 19%)
CMYK	cmyk(0%, 41.7%, 50%, 81.2%)
CIE-LAB	lab(12.77, 9.26, 6.84)
CIE-LCH	lch(12.77, 11.51, 36.46°)
OKLab	oklab(25.15% 0.0279 0.0173)
OKLCH	oklch(25.15% 0.033 31.8)
XYZ	xyz(1.7991, 1.5250, 1.0636)
Luminance	0.0152 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C18 #182C30

analogous

#301820 #301C18 #302818

triadic

#301C18 #18301C #1C1830

tetradic

#301C18 #203018 #182C30 #281830

square

#301C18 #203018 #182C30 #281830

split-complementary

#301C18 #183028 #182030

monochromatic

#140C0A #140C0A #301C18 #59342C #824C41

Accessibility & contrast

On white

16.09

#301C18 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.31

#301C18 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C18

16.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C18	#FFFFFF	#000000	##FFFFFF
##301C18	1.00	16.09	1.31	16.09
#FFFFFF	16.09	1.00	21.00	1.00
#000000	1.31	21.00	1.00	21.00
##FFFFFF	16.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#211F18

Deuteranopia (green-blind)

#252318

Tritanopia (blue-blind)

#34191B

Achromatopsia (no color)

#212121

Design tokens & code

CSS

--color: #301c18;
/* rgb */ color: rgb(48, 28, 24);
/* oklch */ color: oklch(25.1% 0.033 31.8);

Tailwind

colors: {
  custom: {
    50: '#695854',
    500: '#301c18',
    950: '#000000',
  },
}

SCSS

$custom: #301c18;
$custom-light: #695854;
$custom-dark: #000000;

JSON

{
  "hex": "#301c18",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 24
  },
  "hsl": {
    "h": 10,
    "s": 33.333,
    "l": 14.118
  },
  "oklch": {
    "l": 0.25149,
    "c": 0.03284,
    "h": 31.8
  },
  "luminance": 0.01525
}

Semantic roles & 50–950 ramp

primary

#301C18

secondary

#3F5F65

accent

#B8C95E

background

#F6F5F4

surface

#EBE9E7

border

#C6C5C3

text

#060302

muted

#7A7878

Preview Lab

Preview with #301C18

Body copy rendered with the generated semantic roles for this colour.

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