#301B89#301B89

#301B89 is a dark, vivid violet. Relative luminance 0.032; OKLCH L 33.7% C 0.168 H 281.2°. Best body text is #FFFFFF at 12.78:1 contrast (WCAG AA passes).

Color values

HEX	#301B89
RGB	rgb(48, 27, 137)
HSL	hsl(251, 67%, 32%)
HSV	hsv(251, 80%, 54%)
CMYK	cmyk(65%, 80.3%, 0%, 46.3%)
CIE-LAB	lab(20.90, 41.42, -57.13)
CIE-LCH	lch(20.90, 70.57, 305.94°)
OKLab	oklab(33.66% 0.0326 -0.1649)
OKLCH	oklch(33.66% 0.168 281.2)
XYZ	xyz(6.1248, 3.2179, 23.9604)
Luminance	0.0322 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301B89 #74891B

analogous

#1B3D89 #301B89 #671B89

triadic

#301B89 #89301B #1B8930

tetradic

#301B89 #891B3D #74891B #1B8967

square

#301B89 #891B3D #74891B #1B8967

split-complementary

#301B89 #89671B #3D891B

monochromatic

#0C0723 #1E1156 #301B89 #4225BC #6144DA

Accessibility & contrast

On white

12.78

#301B89 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.64

#301B89 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301B89

12.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301B89	#FFFFFF	#000000	##FFFFFF
##301B89	1.00	12.78	1.64	12.78
#FFFFFF	12.78	1.00	21.00	1.00
#000000	1.64	21.00	1.00	21.00
##FFFFFF	12.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00368C

Deuteranopia (green-blind)

#002E87

Tritanopia (blue-blind)

#003C52

Achromatopsia (no color)

#323232

Design tokens & code

CSS

--color: #301b89;
/* rgb */ color: rgb(48, 27, 137);
/* oklch */ color: oklch(33.7% 0.168 281.2);

Tailwind

colors: {
  custom: {
    50: '#755bad',
    500: '#301b89',
    950: '#000000',
  },
}

SCSS

$custom: #301b89;
$custom-light: #755bad;
$custom-dark: #000000;

JSON

{
  "hex": "#301b89",
  "rgb": {
    "r": 48,
    "g": 27,
    "b": 137
  },
  "hsl": {
    "h": 251.455,
    "s": 67.073,
    "l": 32.157
  },
  "oklch": {
    "l": 0.33658,
    "c": 0.16804,
    "h": 281.2
  },
  "luminance": 0.03218
}

Semantic roles & 50–950 ramp

primary

#301B89

secondary

#A5BC44

accent

#EA3EC9

background

#F7F5FA

surface

#EEE9F4

border

#C9C5CE

text

#090410

muted

#7B797F

Preview Lab

Preview with #301B89

Body copy rendered with the generated semantic roles for this colour.

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