#301A9D#301A9D

#301A9D is a dark, vivid violet. Relative luminance 0.038; OKLCH L 35.8% C 0.193 H 278.0°. Best body text is #FFFFFF at 11.93:1 contrast (WCAG AA passes).

Color values

HEX	#301A9D
RGB	rgb(48, 26, 157)
HSL	hsl(250, 72%, 36%)
HSV	hsv(250, 83%, 62%)
CMYK	cmyk(69.4%, 83.4%, 0%, 38.4%)
CIE-LAB	lab(23.00, 47.98, -66.03)
CIE-LCH	lch(23.00, 81.62, 306.00°)
OKLab	oklab(35.78% 0.0269 -0.1907)
OKLCH	oklch(35.78% 0.193 278)
XYZ	xyz(7.6722, 3.8008, 32.2211)
Luminance	0.0380 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A9D #879D1A

analogous

#1A459D #301A9D #711A9D

triadic

#301A9D #9D301A #1A9D30

tetradic

#301A9D #9D1A45 #879D1A #1A9D71

square

#301A9D #9D1A45 #879D1A #1A9D71

split-complementary

#301A9D #9D711A #459D1A

monochromatic

#100934 #201168 #301A9D #4023D2 #684FE2

Accessibility & contrast

On white

11.93

#301A9D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.76

#301A9D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A9D

11.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A9D	#FFFFFF	#000000	##FFFFFF
##301A9D	1.00	11.93	1.76	11.93
#FFFFFF	11.93	1.00	21.00	1.00
#000000	1.76	21.00	1.00	21.00
##FFFFFF	11.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003CA1

Deuteranopia (green-blind)

#00319B

Tritanopia (blue-blind)

#00445D

Achromatopsia (no color)

#373737

Design tokens & code

CSS

--color: #301a9d;
/* rgb */ color: rgb(48, 26, 157);
/* oklch */ color: oklch(35.8% 0.193 278.0);

Tailwind

colors: {
  custom: {
    50: '#7a5cbb',
    500: '#301a9d',
    950: '#000000',
  },
}

SCSS

$custom: #301a9d;
$custom-light: #7a5cbb;
$custom-dark: #000000;

JSON

{
  "hex": "#301a9d",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 157
  },
  "hsl": {
    "h": 250.076,
    "s": 71.585,
    "l": 35.882
  },
  "oklch": {
    "l": 0.35784,
    "c": 0.19262,
    "h": 278
  },
  "luminance": 0.03801
}

Semantic roles & 50–950 ramp

primary

#301A9D

secondary

#B1C44E

accent

#EE39D0

background

#F8F5FB

surface

#EFE9F6

border

#CAC5D0

text

#0B0412

muted

#7C7981

Preview Lab

Preview with #301A9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →