#301A94#301A94

#301A94 is a dark, vivid violet. Relative luminance 0.035; OKLCH L 34.8% C 0.182 H 279.4°. Best body text is #FFFFFF at 12.35:1 contrast (WCAG AA passes).

Color values

HEX	#301A94
RGB	rgb(48, 26, 148)
HSL	hsl(251, 70%, 34%)
HSV	hsv(251, 82%, 58%)
CMYK	cmyk(67.6%, 82.4%, 0%, 42%)
CIE-LAB	lab(21.96, 45.27, -62.22)
CIE-LCH	lch(21.96, 76.95, 306.04°)
OKLab	oklab(34.76% 0.0297 -0.1797)
OKLCH	oklch(34.76% 0.182 279.4)
XYZ	xyz(6.9319, 3.5047, 28.3224)
Luminance	0.0350 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A94 #7E941A

analogous

#1A4194 #301A94 #6D1A94

triadic

#301A94 #94301A #1A9430

tetradic

#301A94 #941A41 #7E941A #1A946D

square

#301A94 #941A41 #7E941A #1A946D

split-complementary

#301A94 #946D1A #41941A

monochromatic

#0E082C #1F1160 #301A94 #4123C8 #6449DF

Accessibility & contrast

On white

12.35

#301A94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.70

#301A94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A94

12.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A94	#FFFFFF	#000000	##FFFFFF
##301A94	1.00	12.35	1.70	12.35
#FFFFFF	12.35	1.00	21.00	1.00
#000000	1.70	21.00	1.00	21.00
##FFFFFF	12.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003997

Deuteranopia (green-blind)

#003092

Tritanopia (blue-blind)

#004058

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301a94;
/* rgb */ color: rgb(48, 26, 148);
/* oklch */ color: oklch(34.8% 0.182 279.4);

Tailwind

colors: {
  custom: {
    50: '#785bb5',
    500: '#301a94',
    950: '#000000',
  },
}

SCSS

$custom: #301a94;
$custom-light: #785bb5;
$custom-dark: #000000;

JSON

{
  "hex": "#301a94",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 148
  },
  "hsl": {
    "h": 250.82,
    "s": 70.115,
    "l": 34.118
  },
  "oklch": {
    "l": 0.34762,
    "c": 0.1821,
    "h": 279.4
  },
  "luminance": 0.03505
}

Semantic roles & 50–950 ramp

primary

#301A94

secondary

#ABC149

accent

#ED3BCD

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301A94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →