#301A71#301A71

#301A71 is a dark, vivid violet. Relative luminance 0.026; OKLCH L 31.0% C 0.139 H 286.7°. Best body text is #FFFFFF at 13.89:1 contrast (WCAG AA passes).

Color values

HEX	#301A71
RGB	rgb(48, 26, 113)
HSL	hsl(255, 63%, 27%)
HSV	hsv(255, 77%, 44%)
CMYK	cmyk(57.5%, 77%, 0%, 55.7%)
CIE-LAB	lab(18.18, 34.44, -46.32)
CIE-LCH	lch(18.18, 57.72, 306.63°)
OKLab	oklab(31% 0.0401 -0.1333)
OKLCH	oklch(31% 0.139 286.7)
XYZ	xyz(4.5681, 2.5592, 15.8728)
Luminance	0.0256 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A71 #5B711A

analogous

#1A3071 #301A71 #5B1A71

triadic

#301A71 #71301A #1A7130

tetradic

#301A71 #711A30 #5B711A #1A715B

square

#301A71 #711A30 #5B711A #1A715B

split-complementary

#301A71 #715B1A #30711A

monochromatic

#0B0619 #1B0F3F #301A71 #4525A3 #5C35D0

Accessibility & contrast

On white

13.89

#301A71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.51

#301A71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A71

13.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A71	#FFFFFF	#000000	##FFFFFF
##301A71	1.00	13.89	1.51	13.89
#FFFFFF	13.89	1.00	21.00	1.00
#000000	1.51	21.00	1.00	21.00
##FFFFFF	13.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002F74

Deuteranopia (green-blind)

#002A6F

Tritanopia (blue-blind)

#143244

Achromatopsia (no color)

#2C2C2C

Design tokens & code

CSS

--color: #301a71;
/* rgb */ color: rgb(48, 26, 113);
/* oklch */ color: oklch(31.0% 0.139 286.7);

Tailwind

colors: {
  custom: {
    50: '#70599b',
    500: '#301a71',
    950: '#000000',
  },
}

SCSS

$custom: #301a71;
$custom-light: #70599b;
$custom-dark: #000000;

JSON

{
  "hex": "#301a71",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 113
  },
  "hsl": {
    "h": 255.172,
    "s": 62.59,
    "l": 27.255
  },
  "oklch": {
    "l": 0.30996,
    "c": 0.13917,
    "h": 286.7
  },
  "luminance": 0.02559
}

Semantic roles & 50–950 ramp

primary

#301A71

secondary

#8CA641

accent

#E642BC

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08040E

muted

#7B797E

Preview Lab

Preview with #301A71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →