#301996#301996

#301996 is a dark, vivid violet. Relative luminance 0.035; OKLCH L 34.9% C 0.185 H 279.2°. Best body text is #FFFFFF at 12.32:1 contrast (WCAG AA passes).

Color values

HEX	#301996
RGB	rgb(48, 25, 150)
HSL	hsl(251, 71%, 34%)
HSV	hsv(251, 83%, 59%)
CMYK	cmyk(68%, 83.3%, 0%, 41.2%)
CIE-LAB	lab(22.03, 46.33, -63.33)
CIE-LCH	lch(22.03, 78.47, 306.19°)
OKLab	oklab(34.88% 0.0295 -0.1829)
OKLCH	oklch(34.88% 0.185 279.2)
XYZ	xyz(7.0698, 3.5251, 29.1561)
Luminance	0.0353 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301996 #7F9619

analogous

#194196 #301996 #6F1996

triadic

#301996 #963019 #199630

tetradic

#301996 #961941 #7F9619 #19966F

square

#301996 #961941 #7F9619 #19966F

split-complementary

#301996 #966F19 #419619

monochromatic

#0E082D #1F1062 #301996 #4122CA #6549E1

Accessibility & contrast

On white

12.32

#301996 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.71

#301996 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301996

12.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301996	#FFFFFF	#000000	##FFFFFF
##301996	1.00	12.32	1.71	12.32
#FFFFFF	12.32	1.00	21.00	1.00
#000000	1.71	21.00	1.00	21.00
##FFFFFF	12.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003999

Deuteranopia (green-blind)

#003094

Tritanopia (blue-blind)

#004059

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301996;
/* rgb */ color: rgb(48, 25, 150);
/* oklch */ color: oklch(34.9% 0.185 279.2);

Tailwind

colors: {
  custom: {
    50: '#785bb6',
    500: '#301996',
    950: '#000000',
  },
}

SCSS

$custom: #301996;
$custom-light: #785bb6;
$custom-dark: #000000;

JSON

{
  "hex": "#301996",
  "rgb": {
    "r": 48,
    "g": 25,
    "b": 150
  },
  "hsl": {
    "h": 251.04,
    "s": 71.429,
    "l": 34.314
  },
  "oklch": {
    "l": 0.3488,
    "c": 0.18525,
    "h": 279.2
  },
  "luminance": 0.03526
}

Semantic roles & 50–950 ramp

primary

#301996

secondary

#ACC249

accent

#EE3ACD

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301996

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →