#301994#301994

#301994 is a dark, vivid violet. Relative luminance 0.035; OKLCH L 34.7% C 0.183 H 279.5°. Best body text is #FFFFFF at 12.41:1 contrast (WCAG AA passes).

Color values

HEX	#301994
RGB	rgb(48, 25, 148)
HSL	hsl(251, 71%, 34%)
HSV	hsv(251, 83%, 58%)
CMYK	cmyk(67.6%, 83.1%, 0%, 42%)
CIE-LAB	lab(21.80, 45.74, -62.48)
CIE-LCH	lch(21.80, 77.43, 306.20°)
OKLab	oklab(34.65% 0.0302 -0.1804)
OKLCH	oklch(34.65% 0.183 279.5)
XYZ	xyz(6.9101, 3.4612, 28.3152)
Luminance	0.0346 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301994 #7D9419

analogous

#193F94 #301994 #6E1994

triadic

#301994 #943019 #199430

tetradic

#301994 #94193F #7D9419 #19946E

square

#301994 #94193F #7D9419 #19946E

split-complementary

#301994 #946E19 #3F9419

monochromatic

#0E072B #1F1060 #301994 #4122C8 #6447E0

Accessibility & contrast

On white

12.41

#301994 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.69

#301994 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301994

12.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301994	#FFFFFF	#000000	##FFFFFF
##301994	1.00	12.41	1.69	12.41
#FFFFFF	12.41	1.00	21.00	1.00
#000000	1.69	21.00	1.00	21.00
##FFFFFF	12.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003997

Deuteranopia (green-blind)

#002F92

Tritanopia (blue-blind)

#003F58

Achromatopsia (no color)

#343434

Design tokens & code

CSS

--color: #301994;
/* rgb */ color: rgb(48, 25, 148);
/* oklch */ color: oklch(34.7% 0.183 279.5);

Tailwind

colors: {
  custom: {
    50: '#785bb5',
    500: '#301994',
    950: '#000000',
  },
}

SCSS

$custom: #301994;
$custom-light: #785bb5;
$custom-dark: #000000;

JSON

{
  "hex": "#301994",
  "rgb": {
    "r": 48,
    "g": 25,
    "b": 148
  },
  "hsl": {
    "h": 251.22,
    "s": 71.098,
    "l": 33.922
  },
  "oklch": {
    "l": 0.34652,
    "c": 0.18291,
    "h": 279.5
  },
  "luminance": 0.03462
}

Semantic roles & 50–950 ramp

primary

#301994

secondary

#ABC147

accent

#EE3ACC

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301994

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →