#301990#301990

#301990 is a dark, vivid violet. Relative luminance 0.033; OKLCH L 34.2% C 0.178 H 280.2°. Best body text is #FFFFFF at 12.59:1 contrast (WCAG AA passes).

Color values

HEX	#301990
RGB	rgb(48, 25, 144)
HSL	hsl(252, 70%, 33%)
HSV	hsv(252, 83%, 56%)
CMYK	cmyk(66.7%, 82.6%, 0%, 43.5%)
CIE-LAB	lab(21.34, 44.53, -60.76)
CIE-LCH	lch(21.34, 75.33, 306.24°)
OKLab	oklab(34.2% 0.0315 -0.1754)
OKLCH	oklch(34.2% 0.178 280.2)
XYZ	xyz(6.5990, 3.3367, 26.6765)
Luminance	0.0334 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301990 #799019

analogous

#193D90 #301990 #6B1990

triadic

#301990 #903019 #199030

tetradic

#301990 #90193D #799019 #19906B

square

#301990 #90193D #799019 #19906B

split-complementary

#301990 #906B19 #3D9019

monochromatic

#0D0728 #1F105C #301990 #4122C4 #6245DF

Accessibility & contrast

On white

12.59

#301990 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.67

#301990 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301990

12.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301990	#FFFFFF	#000000	##FFFFFF
##301990	1.00	12.59	1.67	12.59
#FFFFFF	12.59	1.00	21.00	1.00
#000000	1.67	21.00	1.00	21.00
##FFFFFF	12.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003793

Deuteranopia (green-blind)

#002F8E

Tritanopia (blue-blind)

#003E55

Achromatopsia (no color)

#333333

Design tokens & code

CSS

--color: #301990;
/* rgb */ color: rgb(48, 25, 144);
/* oklch */ color: oklch(34.2% 0.178 280.2);

Tailwind

colors: {
  custom: {
    50: '#775ab2',
    500: '#301990',
    950: '#000000',
  },
}

SCSS

$custom: #301990;
$custom-light: #775ab2;
$custom-dark: #000000;

JSON

{
  "hex": "#301990",
  "rgb": {
    "r": 48,
    "g": 25,
    "b": 144
  },
  "hsl": {
    "h": 251.597,
    "s": 70.414,
    "l": 33.137
  },
  "oklch": {
    "l": 0.34201,
    "c": 0.1782,
    "h": 280.2
  },
  "luminance": 0.03337
}

Semantic roles & 50–950 ramp

primary

#301990

secondary

#A8C045

accent

#ED3BCB

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301990

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →