#301974#301974

#301974 is a dark, vivid violet. Relative luminance 0.026; OKLCH L 31.2% C 0.144 H 286.2°. Best body text is #FFFFFF at 13.84:1 contrast (WCAG AA passes).

Color values

HEX	#301974
RGB	rgb(48, 25, 116)
HSL	hsl(255, 65%, 28%)
HSV	hsv(255, 78%, 45%)
CMYK	cmyk(58.6%, 78.4%, 0%, 54.5%)
CIE-LAB	lab(18.30, 35.93, -48.08)
CIE-LCH	lch(18.30, 60.02, 306.77°)
OKLab	oklab(31.17% 0.0401 -0.1384)
OKLCH	oklch(31.17% 0.144 286.2)
XYZ	xyz(4.7180, 2.5843, 16.7698)
Luminance	0.0259 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301974 #5D7419

analogous

#192F74 #301974 #5E1974

triadic

#301974 #743019 #197430

tetradic

#301974 #74192F #5D7419 #19745E

square

#301974 #74192F #5D7419 #19745E

split-complementary

#301974 #745E19 #2F7419

monochromatic

#0A0519 #1B0E42 #301974 #4524A6 #5C34D3

Accessibility & contrast

On white

13.84

#301974 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.52

#301974 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301974

13.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301974	#FFFFFF	#000000	##FFFFFF
##301974	1.00	13.84	1.52	13.84
#FFFFFF	13.84	1.00	21.00	1.00
#000000	1.52	21.00	1.00	21.00
##FFFFFF	13.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002F77

Deuteranopia (green-blind)

#002A72

Tritanopia (blue-blind)

#103345

Achromatopsia (no color)

#2D2D2D

Design tokens & code

CSS

--color: #301974;
/* rgb */ color: rgb(48, 25, 116);
/* oklch */ color: oklch(31.2% 0.144 286.2);

Tailwind

colors: {
  custom: {
    50: '#71599d',
    500: '#301974',
    950: '#000000',
  },
}

SCSS

$custom: #301974;
$custom-light: #71599d;
$custom-dark: #000000;

JSON

{
  "hex": "#301974",
  "rgb": {
    "r": 48,
    "g": 25,
    "b": 116
  },
  "hsl": {
    "h": 255.165,
    "s": 64.539,
    "l": 27.647
  },
  "oklch": {
    "l": 0.31167,
    "c": 0.14409,
    "h": 286.2
  },
  "luminance": 0.02585
}

Semantic roles & 50–950 ramp

primary

#301974

secondary

#8EA940

accent

#E840BD

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#08030E

muted

#7B787E

Preview Lab

Preview with #301974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →