#301794#301794

#301794 is a dark, vivid violet. Relative luminance 0.034; OKLCH L 34.4% C 0.184 H 279.7°. Best body text is #FFFFFF at 12.53:1 contrast (WCAG AA passes).

Color values

HEX	#301794
RGB	rgb(48, 23, 148)
HSL	hsl(252, 73%, 34%)
HSV	hsv(252, 84%, 58%)
CMYK	cmyk(67.6%, 84.5%, 0%, 42%)
CIE-LAB	lab(21.50, 46.63, -62.98)
CIE-LCH	lch(21.50, 78.36, 306.51°)
OKLab	oklab(34.44% 0.0311 -0.1818)
OKLCH	oklch(34.44% 0.184 279.7)
XYZ	xyz(6.8689, 3.3787, 28.3014)
Luminance	0.0338 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301794 #7B9417

analogous

#173C94 #301794 #6E1794

triadic

#301794 #943017 #179430

tetradic

#301794 #94173C #7B9417 #17946E

square

#301794 #94173C #7B9417 #17946E

split-complementary

#301794 #946E17 #3C9417

monochromatic

#0E072A #1F0F5F #301794 #411FC9 #6344E2

Accessibility & contrast

On white

12.53

#301794 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.68

#301794 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301794

12.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301794	#FFFFFF	#000000	##FFFFFF
##301794	1.00	12.53	1.68	12.53
#FFFFFF	12.53	1.00	21.00	1.00
#000000	1.68	21.00	1.00	21.00
##FFFFFF	12.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003897

Deuteranopia (green-blind)

#002F92

Tritanopia (blue-blind)

#003F57

Achromatopsia (no color)

#343434

Design tokens & code

CSS

--color: #301794;
/* rgb */ color: rgb(48, 23, 148);
/* oklch */ color: oklch(34.4% 0.184 279.7);

Tailwind

colors: {
  custom: {
    50: '#785ab5',
    500: '#301794',
    950: '#000000',
  },
}

SCSS

$custom: #301794;
$custom-light: #785ab5;
$custom-dark: #000000;

JSON

{
  "hex": "#301794",
  "rgb": {
    "r": 48,
    "g": 23,
    "b": 148
  },
  "hsl": {
    "h": 252,
    "s": 73.099,
    "l": 33.529
  },
  "oklch": {
    "l": 0.34444,
    "c": 0.18447,
    "h": 279.7
  },
  "luminance": 0.03379
}

Semantic roles & 50–950 ramp

primary

#301794

secondary

#A9C344

accent

#F038CB

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301794

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →