#301474#301474

#301474 is a dark, vivid violet. Relative luminance 0.024; OKLCH L 30.5% C 0.149 H 287.1°. Best body text is #FFFFFF at 14.21:1 contrast (WCAG AA passes).

Color values

HEX	#301474
RGB	rgb(48, 20, 116)
HSL	hsl(258, 71%, 27%)
HSV	hsv(258, 83%, 45%)
CMYK	cmyk(58.6%, 82.8%, 0%, 54.5%)
CIE-LAB	lab(17.41, 38.47, -49.53)
CIE-LCH	lch(17.41, 62.72, 307.84°)
OKLab	oklab(30.55% 0.0438 -0.1426)
OKLCH	oklch(30.55% 0.149 287.1)
XYZ	xyz(4.6205, 2.3894, 16.7373)
Luminance	0.0239 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301474 #587414

analogous

#142874 #301474 #601474

triadic

#301474 #743014 #147430

tetradic

#301474 #741428 #587414 #147460

square

#301474 #741428 #587414 #147460

split-complementary

#301474 #746014 #287414

monochromatic

#0B051A #1A0B40 #301474 #461DA8 #5C28DA

Accessibility & contrast

On white

14.21

#301474 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.48

#301474 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301474

14.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301474	#FFFFFF	#000000	##FFFFFF
##301474	1.00	14.21	1.48	14.21
#FFFFFF	14.21	1.00	21.00	1.00
#000000	1.48	21.00	1.00	21.00
##FFFFFF	14.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#002D77

Deuteranopia (green-blind)

#002872

Tritanopia (blue-blind)

#103044

Achromatopsia (no color)

#2B2B2B

Design tokens & code

CSS

--color: #301474;
/* rgb */ color: rgb(48, 20, 116);
/* oklch */ color: oklch(30.5% 0.149 287.1);

Tailwind

colors: {
  custom: {
    50: '#72569d',
    500: '#301474',
    950: '#000000',
  },
}

SCSS

$custom: #301474;
$custom-light: #72569d;
$custom-dark: #000000;

JSON

{
  "hex": "#301474",
  "rgb": {
    "r": 48,
    "g": 20,
    "b": 116
  },
  "hsl": {
    "h": 257.5,
    "s": 70.588,
    "l": 26.667
  },
  "oklch": {
    "l": 0.30549,
    "c": 0.14919,
    "h": 287.1
  },
  "luminance": 0.0239
}

Semantic roles & 50–950 ramp

primary

#301474

secondary

#89AA3A

accent

#ED3AB9

background

#F7F5F9

surface

#EDE9F2

border

#C8C5CC

text

#09030E

muted

#7B787E

Preview Lab

Preview with #301474

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →