#294FB4#294FB4

#294FB4 is a mid, vivid blue. Relative luminance 0.094; OKLCH L 46.3% C 0.166 H 264.9°. Best body text is #FFFFFF at 7.31:1 contrast (WCAG AA passes).

Color values

HEX	#294FB4
RGB	rgb(41, 79, 180)
HSL	hsl(224, 63%, 43%)
HSV	hsv(224, 77%, 71%)
CMYK	cmyk(77.2%, 56.1%, 0%, 29.4%)
CIE-LAB	lab(36.66, 23.46, -57.45)
CIE-LCH	lch(36.66, 62.06, 292.21°)
OKLab	oklab(46.25% -0.0148 -0.1657)
OKLCH	oklch(46.25% 0.166 264.9)
XYZ	xyz(11.9457, 9.3573, 44.3477)
Luminance	0.0936 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#294FB4 #B48E29

analogous

#2994B4 #294FB4 #4829B4

triadic

#294FB4 #B4294F #4FB429

tetradic

#294FB4 #B42994 #B48E29 #29B448

square

#294FB4 #B42994 #B48E29 #29B448

split-complementary

#294FB4 #B44829 #94B429

monochromatic

#122350 #1E3982 #294FB4 #456DD5 #7794E0

Accessibility & contrast

On white

7.31

#294FB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#294FB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #294FB4

7.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##294FB4	#FFFFFF	#000000	##FFFFFF
##294FB4	1.00	7.31	2.87	7.31
#FFFFFF	7.31	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005DB7

Deuteranopia (green-blind)

#0050B2

Tritanopia (blue-blind)

#006879

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #294fb4;
/* rgb */ color: rgb(41, 79, 180);
/* oklch */ color: oklch(46.3% 0.166 264.9);

Tailwind

colors: {
  custom: {
    50: '#787fcb',
    500: '#294fb4',
    950: '#000000',
  },
}

SCSS

$custom: #294fb4;
$custom-light: #787fcb;
$custom-dark: #000000;

JSON

{
  "hex": "#294fb4",
  "rgb": {
    "r": 41,
    "g": 79,
    "b": 180
  },
  "hsl": {
    "h": 223.597,
    "s": 62.896,
    "l": 43.333
  },
  "oklch": {
    "l": 0.46251,
    "c": 0.1664,
    "h": 264.9
  },
  "luminance": 0.09359
}

Semantic roles & 50–950 ramp

primary

#294FB4

secondary

#C8B071

accent

#B942E6

background

#F8F7FC

surface

#EFEEF9

border

#CAC9D2

text

#0A0A13

muted

#7C7C82

Preview Lab

Preview with #294FB4

Body copy rendered with the generated semantic roles for this colour.

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