#294FAB#294FAB
#294FAB is a mid, vivid blue. Relative luminance 0.090; OKLCH L 45.5% C 0.154 H 264.2°. Best body text is #FFFFFF at 7.50:1 contrast (WCAG AA passes).
Color values
| HEX | #294FAB |
|---|---|
| RGB | rgb(41, 79, 171) |
| HSL | hsl(222, 61%, 42%) |
| HSV | hsv(222, 76%, 67%) |
| CMYK | cmyk(76%, 53.8%, 0%, 32.9%) |
| CIE-LAB | lab(35.99, 20.00, -53.21) |
| CIE-LCH | lch(35.99, 56.85, 290.60°) |
| OKLab | oklab(45.53% -0.0155 -0.1533) |
| OKLCH | oklch(45.53% 0.154 264.2) |
| XYZ | xyz(11.0585, 9.0024, 39.6750) |
| Luminance | 0.0900 (WCAG relative) |
| Temperature | cool |
| Family | blue |
Closest named colors
Sapphire
#0F52BA
ΔE00 2.51
Cobalt
#0047AB
ΔE00 2.94
Cobalt (survey)
#1E488F
ΔE00 4.44
Dusk Blue
#26538D
ΔE00 4.90
Denim Blue
#3B5B92
ΔE00 5.34
Blue Blue
#2242C7
ΔE00 6.04
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#294FAB #AB8529
analogous
#2990AB #294FAB #4429AB
triadic
#294FAB #AB294F #4FAB29
tetradic
#294FAB #AB2990 #AB8529 #29AB44
square
#294FAB #AB2990 #AB8529 #29AB44
split-complementary
#294FAB #AB4429 #90AB29
monochromatic
#112148 #1D387A #294FAB #406AD1 #7191DD
Accessibility & contrast
On white
7.50
#294FAB on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.80
#294FAB on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #294FAB
7.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##294FAB | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##294FAB | 1.00 | 7.50 | 2.80 | 7.50 |
| #FFFFFF | 7.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.80 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#075BAE
Deuteranopia (green-blind)
#004FA9
Tritanopia (blue-blind)
#006575
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #294fab; /* rgb */ color: rgb(41, 79, 171); /* oklch */ color: oklch(45.5% 0.154 264.2);
Tailwind
colors: {
custom: {
50: '#767fc5',
500: '#294fab',
950: '#000000',
},
}SCSS
$custom: #294fab; $custom-light: #767fc5; $custom-dark: #000000;
JSON
{
"hex": "#294fab",
"rgb": {
"r": 41,
"g": 79,
"b": 171
},
"hsl": {
"h": 222.462,
"s": 61.321,
"l": 41.569
},
"oklch": {
"l": 0.45529,
"c": 0.15406,
"h": 264.2
},
"luminance": 0.09004
}Semantic roles & 50–950 ramp
primary
#294FAB
secondary
#C4AA6C
accent
#B543E4
background
#F7F7FC
surface
#EEEEF8
border
#C9C9D1
text
#0A0A13
muted
#7C7C82